1. Website page title
Search engines select websites by keywords, and the title of a website is the main destination for search engines to look for keywords - this can be clearly seen by analyzing Google's search results. Therefore, you must first determine the main keywords of your website (usually 1 to 5 can be selected), and then reflect the keywords into the Title of the web page. Too many keywords are not necessarily good for rankings. On the contrary, careless operation will directly lead to suspicion of cheating! In addition to the Title tag displayed at the top of the browser, the text title in the main body of the web page often also plays a big role. Titles in keyword format can also play a big role in ranking web pages. It's best if this title doesn't have any definition other than a label. However, the reality is that most people are unwilling to do this for the sake of page beauty.
2. Website keyword density
In addition to appearing in the title, keywords also need to appear with a certain frequency in the entire web page. You need to display titles, paragraph content, headers and footers (of text content), and Alt tags that are not even displayed. However, if the density is too high, the website will be blocked directly by search engines!
3. Website link breadth
Some people in China translate it as "link breadth", which is the main means used by Google to judge the value of a website. We all know that there is a green PageRank ruler on the Google toolbar, which is used to indicate the breadth of links to the website. PageRank value ranges from 0 to 10. The links here include internal links of the website, outgoing links and incoming links. The most important one is the incoming link. Google determines the PageRank value for the website by counting the quality and quantity of these links. The higher the value, the higher the ranking. Therefore, after the website is built, you need to invest a lot of time and energy to obtain a large number of external links, especially links from websites with high PageRank values.
Generally speaking, if the PageRank value of a website is 3 to 6, it means that the website has received good traffic; if it is above 7, it means that the website's quality and popularity are excellent. Generally speaking, paying attention to these key points will relatively improve the quality of the website itself.