Before writing this article, I think it is necessary to give a reasonable explanation for this title: In fact, this concept has existed for a long time, but I have not found the right time to display it in the form of an article. It was Xingtian who reminded me of this at the Ningbo Search Engine Marketing Conference a few days ago, and I also talked about this issue when I was doing SEO exchanges with others in the group today. At least it shows that most people have ignored the true meaning of long-tail word ranking.
In fact, the reason we need to find long-tail keywords is why we are constantly updating our website, and we must ensure that the title of each content page is well written. May I ask why you write articles, create content pages, and update your website? To rank for long-tail keywords? To update the website?
We cannot say that these ideas and operations are meaningless, but most of us forget the reason or purpose of doing so when updating our websites. SEO is about strategy, and there is no good strategy. If you lose the focus, your website is likely to take a big detour. Without good rankings and traffic, it is no wonder that some friends may not even know why they can achieve high rankings. This is also a bottleneck in our SEO operations.
Back to our reason. Let’s make a simple division of websites. Those large websites are not the protagonist we are going to discuss today, because they do have enough ability and enough resources and experience to operate a website. We have targeted corporate websites. This is also a headache for SEO for ordinary corporate websites. Although corporate website optimization does not require updating content to a large extent, it is not necessary for some special industries. Unable to update. Even if you look for resources online, there are very few resources, and you won’t be able to find new information until it has been updated for a few days.
So let's look back and see why search engines give a certain weight to our website pages and then give them a certain ranking. What does he use to measure the relevance and weight of the content of this website? We all know that a truly good SEO can effectively combine users with search engines. In other words, as long as your website meets the user experience, as long as your website content is readable and users can find the content they want on your website, then search engines will not fail to do so. Watch this site.
We are constantly providing new oxygen for search engine spiders, and at the same time providing users with the valuable information they want. If the same article is first published on your own website and is reprinted by a large portal like Sina, then to a certain extent, the ranking of your article will not be as good as that of Sina, because in comparison, Sina ranks higher in search engines. There is authority in his eyes. What an authoritative person says must have its own truth and must be of relatively great value.
I have also seen online methods for creating long-tail keywords, such as the word "four places" that everyone often talks about. I quite agree with this statement. However, judging from some external factors, it may not be suitable for the content pages of small websites. For those large and medium-sized websites, such as making a column, the operations on the column page are quite OK.
So what else do we need to do to update the content? If I can’t rank well for long-tail words, don’t I need to consider the title of the content page and other details? Actually no, it’s just a small mistake in our way of thinking.
Let's think about it. As a website, its home page is usually the most important one. Some people also call it the weight page. So in addition to considering the homepage as the entry point when making external links, is the rest the weight given to the homepage internally by our website? Generally, our updated content will appear on the homepage, but as time goes by, we will slowly let the updated content disappear from the homepage link.
In fact, we have already found the reason: the reason why we update the content of the website is to update the product page of the website. For what purpose, we only want our upper-level catalog to be product category, and the next higher level may be product column page, and then go to the home page. This is actually a combination of what we often call the tree structure. What is the purpose of the branches and leaves extending? That's because our main trunk needs more nutrients and requires a steady stream of oxygen from our small leaves. In order to grow taller in the forest and absorb more sunlight, we must grow more leaves.
Please indicate that the reprint comes from He Tao’s blog: http://www.nb-seoer.com/post/141.html
Thanks to He Tao for his contribution