On November 22, a5 founder Tu Wang held a webmaster lecture in the QQ group: How to be a successful webmaster. King Tu shared with the majority of webmasters his experience in website operation that he has accumulated over the years in the group. From three aspects: What is the purpose of making a website? What kind of website do you make? How to make a good website? From three aspects, we made an in-depth analysis of how to be a successful webmaster, and also analyzed the current environment, future prospects, and They expressed their opinions on the direction of transformation. The lecture received enthusiastic responses from webmasters, and the QQ group was full in a short period of time. While listening to the lecture carefully, the webmasters actively asked questions and discussed with each other, launching a fierce collision of ideas.
In today's personal webmaster industry, the era of relying solely on traffic to obtain advertising revenue is gone forever. As the Internet continues to mature and develop, the entrepreneurial environment for webmasters has changed. It is no longer possible to speculate; the chances of obtaining huge profits are basically zero; and skirting the rules and regulations is tantamount to seeking death. In the past, the website groups and garbage sites that relied solely on search engines through copying have no future. King Tu also said in the lecture that “99% of those who make websites are not computer graduates, and even 95% have not received computer training and are all self-taught. If a new person makes a website and does not refer to other people’s website models by copying, It is difficult to tangibly understand the Internet and the website itself. Only by constantly breaking through the past and constantly changing yourself and learning in the process of doing it can you grow and develop. Making a website is like learning to swim. If you want to be a master, jump in first. When you choke on water, don't worry about what kind of action or posture it is. After choking on water, you will naturally become watery. So before you build a website, please don't sit on the shore and figure out how to do it, get the domain name space, or buy Just take someone else's small website and practice it. Now the registration is more complicated, and the search traffic is getting smaller and smaller, so it is recommended not to build too many websites that exceed your own management efficiency, which will make it difficult to make a profit. It’s okay to make 2-3 websites by yourself, but in the end, it has to be condensed into one. At the beginning, when I didn’t find the direction and goal, I also made hundreds of websites. , finally gave up everything, fell in love with a5 and have been sticking to it for 5 years and never stopped. After getting familiar with the basic website operation or having operated it for a period of time, the website will start to get on the right track. "
It is true that website groups and garbage dumps are stages that individual webmasters must experience and try in the early stage, but in the end they are still laying the foundation for transformation and upgrading. What individual webmasters ultimately have to consider is how to keep their website on the right track, how to concentrate on running a website, make it bigger and stronger, and have their own products and services. During the lecture, a webmaster asked how a garbage station with 200 IP a day could make money. The answer from King Tu was transformation. Some webmasters also asked about the local website. It is a district with hundreds of thousands of people, but I can't find what kind of value the website can give netizens. King Tu’s answer was to capture the needs of local users. King Tu explained the future transformation of personal webmasters in the lecture: "Websites are not just additions, but also subtractions. Additions will make your website bigger and more popular. At the same time, we need to streamline it into a certain segmented industry and field, so that your hundreds of IPs may bring you many times the income. If you build a segmented industry website, you would rather be a chicken head than a phoenix tail. Look. Looking at so many industry websites, which one is most suitable for you and me, and which one is most suitable for the industry we are transforming into? Because websites are part of entrepreneurship, and we want to realize our network value through websites.”
From the views of King Tu and the practical examples of countless webmasters, it can be seen that subdivided areas and local needs are the two major focuses of future transformation of webmasters. How can individual webmasters do a good job in every day like Jack Ma said? We must transform and upgrade in a timely manner, change our thinking and concepts, and pioneer and innovate. Subdivisions and local needs are the most familiar and unfamiliar to webmasters. The most familiar reason is that many webmasters are engaged in traditional industries and have certain expertise in niche areas, and webmasters are rooted in the local area and are close to local users to understand the needs of netizens. It is said to be the most unfamiliar, because there are still large markets and blind spots in many segments and local needs, which have not been grasped by webmasters. For example, Meng Jiang, the moderator of a5 Webmaster Chat, recently planned to customize a batch of computer bags with the a5 Webmaster Network logo printed on them, so that he can give back to the webmaster when holding events in the future. We had already negotiated the price with the merchant on the Internet, but when we were about to place an order, the merchant said that prices had risen recently and that he had temporarily raised the price. As a result, Mengjiang was very distressed. He wanted to keep the price down, but he was worried that the quality of the final shipment was not guaranteed. It means the seller has no integrity. If there are local merchants, not only the shipping costs can be reduced, but it is also easier to see the actual products and the quality can be guaranteed.
There are many customized computer bags on the Internet, but most of the businesses are concentrated in big cities such as Beijing, Guangzhou and some southern regions with relatively developed private economies, while the demand is scattered in large, medium and small cities across the country. This is a niche area and there is huge local demand. However, many cities now may have offline merchants with the ability to customize computer bags, but there are no online development channels. If the webmaster can seize local needs, contact similar local businesses, and help them develop online channels, then this is an opportunity for transformation and upgrading, focusing on user needs and developing products and services. It not only fills the gap in the market, but also brings more convenience to local users. At the end of the article, I quote a passage from King Tu in the lecture. Although it is simple, it is of profound meaning: "It is recommended to do the fields you are good at and the resources you are most familiar with. Which field are you familiar with and which field is your professional subdivision? Choose the one you are most familiar with. It is also the field with the most advantages. For example, if your family members are engaged in traditional industries, some are making toys, some are making grids, and some are building machinery. You can participate in these subdivisions for platformization. "Some people even made a A website that sells trash cans makes millions a year.” (Yang Yang)