I only came into contact with online earning at the end of July this year, which is when I started learning SEO knowledge. Four months have passed during this period. I have built more than ten websites and experienced a lot of ups and downs. As a novice webmaster, I am getting older. I have compiled a lot of experience in my journey as a webmaster, and I would like to post my thoughts here. I hope it can give some guidance to new webmasters who are still confused. Why is your new website ranking unstable? Take a look at the well-intentioned suggestions given by SEO researcher monks:
The first server is unstable
First of all, I think this is the most basic website ranking requirement. If your website service often has problems, then search engine spiders often come to pounce, then they will reduce your weight, and of course the ranking will also decrease, and the website is likely to drop to the second page, and sometimes the top ten Pages cannot be found. If the website cannot be opened for one or two days, the impact may not be too great. If the website cannot be opened for three consecutive days, first of all, your website ranking will drop significantly. In fact, if it happens on a search engine update day (today is Thursday (Baidu updates are usually today), your website will face the risk of being K.
If the website often cannot be opened or is slow, even if you have a good ranking, it is estimated that you will not have a good ranking soon, because the website cannot be opened. People can’t open your website the first time they look at it, and they can’t open it the second time. If it cannot be opened, then it is estimated that no one will look at your website for the third time. You will lose a lot of users, you will lose a lot of traffic, you will lose a lot of rankings, and you will lose a lot of resources.
This was the case with my first website for men's skin care products. There were many problems with the space. My website was blocked no less than 5 times! I have lost count of the number of times I have been demoted. Therefore, in the first step of website optimization, you must be careful and careful when choosing space. Choose a reputable hosting provider. You must not be careless in this step, let alone go to Taobao to buy at a low price. virtual host.
Internal optimization of the second website
The internal optimization of the website is very important for the website, and it must attract our attention. Good internal optimization is very important to improve the weight of the website, but for a new website, a new website within three months or even six months, internal optimization is You must be very, very careful. If you are not careful, adding a few more internal links may cause the ranking to drop.
Personally, I think there are two very important internal factors that affect the demotion of a website. One is the issue of website revision. Many newcomers don’t understand it at first and like to revise the website. Once a new website revamps the website, it is almost the fate of being K. Demotion is a relatively light punishment. I have also revised several versions, and without exception, they were K or demoted.
The second important factor was discovered after four months of work and very careful attention. I guess no one has ever mentioned it. It was also decided after discussions between me and my group of SEO experts. Of course, we are not necessarily sure. True, but very informative.
The second factor is the internal link factor: my first website, Men’s Skin Care Products Station, uses three main keywords in every article to link back to the homepage. This is true for every article without adding any other articles. Internal page links, the results of the ranking increased steadily, almost a month or so, the three main keywords were ranked in the top five of Baidu. As for other new sites, when they started adding links to the internal pages of other articles, they were all demoted. I then looked at a few sites with good rankings, especially another men's skin care product competitor site that I have been paying attention to. His The website has been in operation for almost half a year, but there is not a single link to other internal pages. All have three links back to the homepage, but the ranking is very stable. So here we come to a conclusion. It is best to do less internal link optimization for a new website within three months. The weight of the new website is not high at the beginning. No matter how many internal links you do, it will not be ranked well, and the internal links will not be high. If you do too much, you will be demoted due to over-optimization. Baidu is very sensitive. It is recommended that novice webmasters should not have more than three anchor texts in each article when optimizing their new website. It is best to link back to the home page first, and then optimize the ranking of the internal pages after the main keyword ranking comes up.
Third friendly link problem
When making friendly links, you should pay attention to stability. Generally, medium-sized websites have 30-40 friendly links from the home page. For example, if there are 40 friendly links on the homepage, it is very abnormal for 5 to change every month. The normal phenomenon should be less than 10%, so there must be relevant friendly links. Another point to pay special attention to is that we need to record and query the one-way links and cross-links. A website also has many one-way links from the homepages of other websites, so we must also make statistics on these, and make up for the missing ones. For details about friendly links, please see the experience summary.
I must remind everyone here that this is my well-intentioned advice to newcomers after three months of running a website to build multiple sites. It is the problem of friendly links. This is my biggest headache. Many of my websites are affected by friendly links. Many websites were particularly severely affected by the downgrade, and their rankings dropped for a month and never recovered. Several other sites also suffered disastrous ranking drops. Therefore, when making friendly links, you must pay attention to each other's websites.
Step 1: Check the Baidu and Google inclusion volume and Baidu snapshot of the other party's website. The more included sites, the better. It is recommended that you choose a site that contains more sites. Of course, new sites are an exception. Generally, you should not exchange sites that are not included. The newer the snapshot, the better. It is recommended that snapshots within 10 days are acceptable.
No. 2: Be sure to check your friendly links every day and observe the other party's website to see if it is penalized by search engines and affects your website. Replace some penalized links in a timely manner.
Fourth, various external link issues
The external link problem I am talking about here refers to all backlinks. The problem of external link loss is a very serious factor that causes the website to lose authority! The stability of external links determines whether our website is demoted. That is to say, most websites are demoted by search engines because their external link loss rate is too high. How much is too big? Losing more than 10% of your total backlinks is too much! So how should we prevent external links from being lost? Next let’s take a look:
1. Do not use mass-sending software, because the loss rate of links sent by mass-sending software is too high. Most of the external links are deleted in a short period of time. Search engines think you are cheating; search engines judge the loss rate of your external links. Moreover, the places where general software bulk messages can be sent are garbage farms. Even if they are not lost, most of your website links come from link garbage farms, which will also cause great harm to your website.
2. When posting links manually, pay attention to quality and distribution. Don’t post links in the same way. Don’t post content that has a high repetition rate on the Internet. You will know how much this content can be found by searching on Baidu. If there is too much, don’t adopt it.
3. You must be careful when posting external links to forums. Never post external links to forums that are easily deleted. I have made these stupid mistakes, which resulted in the demotion of many of my websites.
I have studied various websites, especially the men's skin care products website of my competitor, which is the most representative one. I have observed that his website rarely has only a few dozen external links, but its ranking has always been very stable and higher than those websites with hundreds of external links. Even Baidu knows more than a few. I once thought about whether external links are not very important for a new website. Later, I thought about it again and found that I was wrong. In fact, one of the most important benefits that external links rarely bring is to reduce the loss rate of external links. Because the fewer mistakes there are, the fewer mistakes there are. Therefore, I would like to suggest that new webmasters should not rush around about external links. For general long-tail words, long-tail words with an index of less than 1,000, you can easily rank up without having to have 100 external links. The more external links you do, the greater the loss rate will be.
I shared the four most important factors that cause Baidu ranking instability. SEO is actually very simple, but there are very few people who really learn it well. If I ask you: Can you build a new website very stably for me in the shortest time, I guess not many people can do it. Many people will blame Baidu for being bad, saying that Baidu's rankings are inherently unstable, and that if the rankings were stable, it would not be Baidu. However, there are a few people who have really studied why your website's rankings are unstable, and why some people are not. Has the ranking been very stable? The reason is straightforward: they are not serious enough.
Wang Tong talked about the secret of SEO success. Just two words: serious.
Everyone knows the principle, but they don’t remember the execution process. So there is a big gap between the results of knowing and being proficient.
But the reason for the large gap in results is simple. It depends on whether you are serious or not.
SEO is a technology that pays great attention to details. SEO is not difficult. But there are many details, and there are very few people who can carefully implement every small detail.
The secret to success is two simple words: Serious! But there are very few people who really do it. If we are serious, serious, serious, and keep persevering, one day we will achieve great success!
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Thank you shuila2 for your contribution