I have been doing SEO for half a year. In March, I went to a hospital to do online promotion. I have gained a little from March to now, but I am not very satisfied. Now let’s talk about some of what I have gained during this time. . It can’t be called experience, but a lesson!
The title of a webpage is a high-level summary of the content of a webpage. Generally speaking, the title of the homepage of a website is the official name of the website, and the title of the article content page of the website is the title of the article. The title of the column homepage is usually the column name.
When I first received the website, I was not in a hurry to optimize the website. First, I took an overall look at the direction in which our website could develop. I looked at a few stations in the same direction as this station to see the routes their stations take. Because I took over a site built by someone else, and they said internal optimization had been done, so I was told not to make too many changes. I thought at the time, I am a newbie who just joined the company, and others have been working on it for so long, so first Follow along and learn and then do it yourself.
The website I took over at that time was www.sshuai.com. At that time, I didn’t change the settings very much. The title at that time said, renal failure_renal failure_renal insufficiency_renal failure network. I also checked it at the time. The indexes for these words were pretty good, with 80 for renal failure, 200 for renal failure, and 100 for renal insufficiency. I didn’t pay much attention to it at the time, so I just checked it out in one or two days, but the website was not included, so I asked what this was. What's going on, others say, don't worry, it's only a few days now, a new site can be included in a week, it's good! Hey, what can I say! Who said we are newcomers, newcomers, you have no right to speak! Just After a week of pulling like this, there was still no inclusion, so I wanted to pull it, but the title, keywords, etc. were not set properly. I didn’t ask for their opinions, so I just changed it and changed it to kidney failure_ Chronic renal failure treatment_Kidney failure traditional Chinese medicine treatment hospital_Kidney failure treatment network. I didn’t tell them that I had changed it, but three days passed like this. On the morning of Thursday, when I arrived at the company, the first thing I did was not to log in to QQ, but to open Baidu and site my site first. One look, hehe. It was really included. There were 2 articles included at that time. Although there are very few, it is still included, so I wonder if it is because I changed the title!
I read some information on the Internet and said: When making a website title now, you must take its scalability into consideration, and also look at it from the user's perspective. I feel that my current title is okay and has good scalability, for example: Kidney Treatment of kidney failure, kidney failure treatment, kidney failure treatment hospital, Chinese medicine treatment of kidney failure, etc. Anyway, the scalability is pretty good, I feel like it! Hehe.
After writing this, you don’t know what to write next. Focus on the core keywords to expand 2-3 long-tail keywords with relatively large search volume. The title should not be too long. Of course, don’t forget the user experience and let users know your What is the website for.
It's not well written, I hope you can forgive me and don't criticize me!