Hello everyone, I am Beijing Midea Air Conditioning Repairman. My air conditioner repair station has been on the home page for a month or two, and now it has been very stable in the top three positions. It doesn’t take me too much time to update it every day. I only need to carefully organize an article. But I discovered a problem during this time: the traffic of my website has never been ideal, and the daily IP address is only 50-60. Although it is said that it is the off-season for air conditioners, such a small amount of IP is still a bit unjustifiable. I've been thinking about these two questions: Why doesn't the traffic to my website increase? Is there any way to increase the traffic of my website?
1. Analysis of reasons for low website traffic
Let’s first look at the first question: Why doesn’t my website’s traffic keep increasing?
1. Air conditioning off-season?
This should be the main reason why the website traffic is not high. I checked the search volume of the keyword "Beijing Midea Air Conditioning Repair" in the Baidu Index. The data found on the Baidu Index was around 90. It seems that the impact of the off-season is still great. I remember that I just built the website in the summer. When I checked, there were at least 200 searches per day. Regardless of the industry, traffic will definitely shrink significantly during the off-season.
2. Is my ranking bad?
My ranking has always been very good, at least this month it has been in the top three on the homepage. Even with Baidu’s major update, I have not had any major changes. At most, I was ranked fourth one day, and then moved back up the next day. . I think this shouldn't be the reason for poor traffic.
3. Is the content of my article not good?
Although most of my articles are pseudo-original, I think the degree of pseudo-originality is still very high. Although a small number of articles are not pseudo-original, they should not affect the traffic. This reason should also be eliminated.
4. Are my articles included too few?
My website currently has about 700 articles, and 360 of them are included. It should not be too few, so this reason can be ruled out.
5. Is it a problem with long-tail keywords?
I think a large part of the reason has to do with long-tail keywords. First of all, the scope of long-tail keywords is too small, which is due to the off-season in winter. Although many users use air conditioners in winter, the scope of use is very small, and the scope of faults is also very small. Generally, faults are related to air conditioning and heating problems. But I have basically done all the long-tail keywords related to air conditioning and heating.
In addition, it is a matter of the quantity of long-tail keywords. Although 700 articles cannot cover all long-tail keywords for air-conditioning maintenance, there are still a large part of them. This should not be the reason.
6. Is the page weight too low?
I remember that there was a time when the weight of all my web pages was very good, especially the newly updated web pages, which were basically on the homepage of keyword searches. During this period, the weight of many web pages has been reduced. I think this is due to Baidu's manual adjustment, which is fatal to my traffic.
7. Is it a problem with the website server speed?
During the optimization period, I have not encountered any server downtime problems. Unless the Internet speed is extremely poor, you can basically open the website page quickly. In addition, although the .info domain name is chosen, it will not affect the web page opening speed. This reason can basically be ruled out.
From the above seven aspects, we can see that there are three main reasons for my website traffic: the off-season of air conditioning, the range of long-tail keywords searched every day is too narrow, and the weight of the web page is low. Therefore, improvements should be made in these three aspects below.
2. Explore ways to increase website traffic
After analyzing the reason why my website’s traffic is not high, I need to take measures to remedy it. Here is the second question I asked earlier: Is there any way to increase the traffic of my website?
As mentioned earlier, improvements should be made in three aspects: the long-tail keywords searched every day are too narrow and the page weight is low during the air-conditioning off-season, but the operability is too low. After taking a closer look, I discovered that these three points are considered flaws and cannot be solved for a while. So what measures should I take to increase website traffic? Let me talk about my views in detail below.
1. Start from the most basic
Insist on updating every day, one article is enough, but the content must be of high quality, and the title must have long-tail keywords that are currently popular. Insist on making external links every day. You don’t need too many, just a few every day, but you must ensure the quality and stability. In addition, you must pay attention to the breadth and go to more websites that you have not done before to make external links. You can also try to recommend changing some friendly links, 1-2 per week is enough. Pay attention to the steps for exchanging friendly links.
2. Organize and analyze website data
Analyze website data regularly, preferably once a week. Mainly find some keywords that can bring traffic to the website, and try to create more refined content for these keywords. Analyze which pages have better rankings and better weight, and make simple records. In addition, it is best to compile a classified list of URLs and keywords for all articles, which is very helpful for making links between website articles.
3. Check competitor websites
Only by knowing oneself and the enemy can one be able to fight without danger. Learn more about your opponents' recently updated articles, pay more attention to where they send links, and pay more attention to the main keywords they optimize. These are things that our SEOs must learn to do. Learn from your opponent's strengths to correct your own shortcomings, use your own strengths to suppress your opponent's weaknesses, and steadily ensure your ranking at the top.
4. Use bidding rankings
It is said that SEO + bidding is the king of traffic. Although my website is currently ranked very well, I do not rule out the possibility of using PPC to increase website traffic. Some people say that the gain outweighs the loss, but this is definitely a good way to increase traffic. The keywords I bid for do not need to be high-ranking keywords. I can try to use some keywords that are not ranked high, but will still have a certain value. For example: Midea air conditioners are fluorinated, Midea air conditioners are cleaned. Midea central air conditioning repair, etc.
Okay, that’s it for this article of mine. Friends who like it, please give me more support. This article is published by the editor of Beijing Midea Air Conditioning Repair ( http://www.mdwx.info ). Please add this link for reprinting!
Thanks for the contribution of Midea Air Conditioning Repair