Regarding the optimization of website external links, my understanding is this, and I will share it with you:
No matter how popular a word is, its traffic to the website will always be limited. This can be seen from the income from pay-per-click advertisements placed on our own website. Nowadays, the purpose of general website links is to increase the popularity of our own website. PR value, under normal circumstances, the effect of friendly links on the homepage will be better than that of a dedicated friendly link page, but there is still a prerequisite for this, that is, the size and number of links on the other party's homepage do not exceed the range included by the search engine. These two The parameters in Baidu and GOOGLE are:
Baidu: Web page snapshot capacity: 125K, limit of number of links, unknown to me;
GOOGLE: Web page snapshot capacity: 101K, limit number of links, 100 (including self-links from the website itself).
If it exceeds this range, the link will have no additional effect except for visitors to click on it. Our website now has more than 5,000 daily IPs, more than 6,000 web pages, and more than 15,000 links and snapshots collected by GOOGLE, so we are more inclined to increase the PR value of the website. In order to obtain better rankings in search engines, so when we exchange links, we do not look at rankings or traffic, but only at website structure, content and server performance. Any website has a growth process, and our The traffic also came because there were websites willing to support it in the early stage. The biggest significance of other websites' support is that search engines recognize the popularity of those with low traffic, because search robots will follow the links of the website to crawl to the website with high traffic. Everyone will We know that now is the era of search engine marketing. It is much more meaningful to let search engines include more web pages and get better rankings than to get a second-hand visitor.
In fact, no matter what website, it is more meaningful to focus on search engine optimization promotion than to obtain a second-hand click.
Regarding website links, I just sincerely communicate with you. I think we should refer to the following points:
1. Traffic. Low traffic and fewer opportunities to visit friendly links;
2. The website snapshot (within one week) or the overall collection volume is not good;
3. When the number of links on the homepage far exceeds 50, the possibility of spider search decreases, so it has no effect on improving rankings.
4. PR factor. Due to Google’s adjustments to the algorithm, PR is fading out of our sight faster and faster. At present, PR is only used as a standard to measure the website’s existence time and optimization efforts, and it does not have much significance for rankings. . If you do Baidu optimization, it can be ignored.
This is just my personal opinion. I suggest webmaster friends who have such situations to open a special page for friendly links, and the dedicated page entrance for friendly links must be placed at the top of the webpage to be effective. It is still meaningless to put it at the bottom of the webpage, unless you cooperate. Partners deliberately point the link to your friendly link page. Only in this way can you get more cooperation opportunities.
Of course, benevolence sees benevolence and wisdom is in the eye of the beholder. This is just my personal opinion.
The above information comes from lottery enthusiasts www.91168.org. Please indicate the source when reprinting. Thanks