Recently I have read a lot of online marketing materials and explanations from experts. As a newbie in the industry, I have some experience. I would like to summarize it here and take notes on my own learning process.
The so-called website operation and Internet marketing are not exactly the same. It should be said that website operation includes two parts: website positioning, planning and Internet marketing, which is divided into two parts: setting direction and specific implementation.
Website positioning and planning is the process of setting the general direction, whether it is an individual, a small team or a company. It is necessary to choose a direction for the overall operation of the website, for example: e-commerce for direct sales of products, local sites for localized services, QQ site collection site for traffic advertising, beauty site picture site, etc. Website positioning determines the future development direction and profit direction of a website, and generally once this direction is set, it is impossible to modify it. Therefore, we must be cautious when planning the website in the early stage, and do a good job in market analysis, competition investigation, etc. to lay the foundation for the website.
Internet marketing includes a lot of content, from website optimization, website promotion to offline operations and so on. Putting aside the offline aspects, website optimization is not complicated in terms of the optimization of the website itself. Many SEO experts simply summarize SEO into two words: "content" and "external links." That is to say, ordinary SEO optimization only needs to do two things: content and external links. Although the words are simple, there are a few points worth paying attention to for novices:
1. Remember not to make illegal content. Website traffic growth is an accumulation process. Many novice webmasters are impatient and like to use colored, marginal, and illegal content to quickly increase traffic. This is very dangerous and can easily be blocked. It is recommended that webmaster friends with long-term plans try to avoid it.
2. Malicious promotion methods. It is undeniable that even websites like hao123 are built through methods such as malicious binding, but this method is not suitable for most of us small webmasters. Methods of malicious modification and user kidnapping can only keep users away from you. website.
3. Black hat SEO. This is also a "shortcut" to quickly increase rankings and traffic, but it is still recommended that small webmasters stay away from him. Recently, a large number of mass postings, black links, and website groups have been K-ed, which is enough to give us a warning.
4. A lot of duplicate content. Online promotion content is king. Almost every friend who builds a website knows this, but the more content, the better. Good content standards: First, it must be relevant to the website topic. Secondly, it is best not to duplicate other content on the Internet, that is, at least "pseudo-original". Finally, the content must be organized properly. As long as the duplicate content is organized and summarized reasonably, it will be a valuable website for users.
5. Spam external links. Content is king, and external links are king. External links are very important, but please don’t pursue a large number of low-quality external links. Group forums and blog messages basically fall into this category. A high-quality external link is worse than a bunch of junk links, and it is better not to have excessive junk external links.
5. User-oriented. We build websites for users to see and serve users, not search engines. Building a website that satisfies users is the best online marketing direction. After you really do this well, you will find that while users are satisfied, search engines will favor you more.
6.Basic HTML knowledge. As a non-professional programmer, you don’t need to have a deep understanding of development languages, but basic knowledge can help you better promote your website, such as: the role of H1 tags, the basic functions of DIV, why not exchange friendly links with js, etc.
7. Good interpersonal relationships. Internet marketing is not a purely technical job, and good personal relationships help a lot in our work. For example, a simple guide from an industry expert, a good friendly link, etc.
The above is a little opinion on the operation of the website. Comments and corrections from experts in the industry are welcome. The small website http://www.bosidata.com
Thanks bosidata for your contribution