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After investigation by all parties and long-term observation, the research established the product development trend, and finally we developed a product that meets market demand. Now that we have a good product, the next step is publicity and promotion. There is an old saying in China, "The aroma of wine is not afraid of the depth of the alley." However, in this age of the Internet, the speed of information dissemination can be imagined. Human requirements for products are also ever-changing. Seeking common ground while reserving differences is people's eternal psychology. So in view of this situation in the market, We can quickly and accurately find our customers and close transactions.
So, how do companies do a good job in targeted publicity of their products?
First of all: we need to brainstorm and brainstorm ideas. The shapes of people are similar, but their ideas and needs are very different. Know and understand the needs of others and provide the right products and services just right.
We need to explain here that the purpose of this storm is to find market demand and find an effective market to promote products. Only by finding the right effective market can publicity be effective.
Second: market research.
Market research is very important. The Art of War says: If you want to win, you have to count more. If you want to lose, you have to count less. What's more, if you don't count, you have to count less. In other words, if you want to succeed in anything you do, you must do research and planning. If you have a good strategy and good tactics, success will definitely belong to you. In the process of market research, it is necessary to have a good grasp of people's psychology. To give a simple example: For example, most people like to read some fantasy martial arts novels, but when you do a survey, many people will say that they like to read classics, so you need to carefully examine this.
Third: Publicity channels and methods
Nowadays, all kinds of media dazzle you. Here we need to realistically consider our own product characteristics and consumer groups. When examining the audience groups and characteristics of various media, we must do a point-and-line analysis to understand the different people’s preferences. Preferences are different. For high-end products, you must face the group that can consume high-end products. Otherwise, you will get twice the result with half the effort. Nowadays, many companies like to use celebrities to endorse advertisements. Celebrity endorsements implicitly require high endorsement fees for celebrities. Moreover, the company's reputation is given to celebrities. If the celebrities have problems, the company will also suffer. From my personal point of view, it can be beneficial to use part of the money to plan an advertisement. Good advertisements are not advertisements in people's eyes. They can play a role. When it comes to word of mouth, why not.
Fourth: Targeted publicity
This link is related to whether the product can achieve the expected purpose, or whether it is overjoyed. We have already talked a lot about user needs before. Now that our product has been built, all we have to do now is to find these users and deliver the products they urgently need into their hands.
How to send?
Where are these customers?
How can I find them?
There are many channels, here we only talk about channels in the Internet.
Suppose your product is related to mothers and babies. We have several ways to find your customers.
1: People who often troll BBS are probably familiar with this term. We know that people pay attention to the areas they need to pay attention to, especially tools like BBS, where the same kind of people must gather. Users of maternal and infant forums must be concerned about related issues, so promoting them here can achieve your goal. As for the specific operations, you can check them.
2: SNS Most people on this platform do not have any platform that is directly related to mass products, but if there is a vertical SNS, you might as well give it a try.
3: Large portals, where you can find maternal and infant-related columns to place advertisements.
4: Local portal, same as above.
5: Classified information. Classified information is very popular now. Find a suitable maternal and infant column to advertise.
6: Search engine, keyword ranking promotion, select the most suitable keywords for you, the price is cheap and the effect is good.
7: Alliance advertising
8: B2B/B2C and a series of websites. To do targeted marketing on such a website, you must do a good job in analyzing why these users search for these words and what is the purpose of their search. When you master this series of questions, you will not be able to promote it. As for any problem, in fact, as long as you master the publicity channels and methods of the Internet, one is enough. The problem is that many people cannot persist and do not believe that they can succeed in this way. I don’t know who said something: If you want to succeed, you must first go crazy, and rush forward with a simple mind. If you are thinking hard about One Thousand and One Nights, it is better to take one step. I wish you success. Thanks.
Author: Original by Wang Shenggong. Please indicate the source link http://www.tianpingxian.com when reprinting. Thank you.
Thanks to wsg1983610 for his contribution