Today we talk about the "Who" of the "5W Positioning Method". Previously, I wrote the first article "Song Jiguang: Planning for Independent Blog Construction: 5W Positioning Method (What)" with good results. The blog was included by Google and SoSo just one day after it was launched. Home page, Baidu has not yet included it. It is estimated that after a few days of external link building, Baidu will be able to include it.
Closer to home, the so-called "Who" means "who". Now we will also talk about the planning of independent blogs around the question of who. When we write a blog, we definitely want it to be seen by others, so a question arises, who should we write it for? There are so many Internet users, not everyone online can see our blog; even if he sees our blog, he may not be interested in it; even if he is interested in our blog posts, he may not be able to read them carefully Read and understand the meaning of our blog post. Therefore, the positioning of “Who” before establishing a blog is also very important.
1. Who is the blog written for?
This is a very important issue but one that is easily overlooked. Most people may not have thought about this issue, or may not think it is a problem at all. Many people want me to write my blog myself, why should I think about who to write to? My blogging is for my own entertainment. Do others like it? If you think so, you are wrong. In the past, we wrote diaries for ourselves. It was our own privacy and we could entertain ourselves. But the Internet is open. If you write your diary online, everyone with Internet access can see it. Then everyone will share their comments after watching it with you, and there will be interaction. Therefore, it is necessary to determine who will see it. Not everyone will approve of our thoughts and lives.
2. Who can see our blog?
It can be said that most people are inseparable from the Internet now. The Internet world has deeply affected our lifestyle, and there are tens of millions of blogs online every day. In today's era of information explosion, it is no exaggeration to say that the amount of information generated on the Internet in a day may not be finished by us in a lifetime, so we must selectively read the information that is useful to us. The same is true for reading blogs. It is not for everyone. Blogs are suitable for us, so we need to integrate our blogs into the groups of people who are interested in this information. How to integrate them involves blog promotion, which will be detailed in the promotion article below.
3. Why should our blog be written for these people?
What is the spirit of the Internet today? It is sharing, interaction and progress. Nowadays, society is advancing so fast, and not everyone can obtain first-hand information. Therefore, only by sharing on the Internet can we obtain the knowledge we need faster. In the same way, if you pay, you will be rewarded. If others share information with us, we must also share it with others! Only in this way can we interact and the Internet can become active. Think about why Facebook is so popular now? And why are everyone rushing to open Weibo? That's the truth. Only when things come alive can they change and make progress. Therefore, our blogging is not only an expression of personal emotions, but also a manifestation of the spirit of sharing on the Internet.
This is just my humble opinion, everyone is welcome to discuss it with me. Come visit my blog more often!
The original text was first reprinted on Song Jiguang's blog. Please indicate the article address http://blog.songjiguang.com/post/3.html
Thanks to Song Jiguang for his contribution