Two days ago, I discussed the strategy of keywords in URLs with an SEO colleague around the following three questions.
1 Should I add keywords to the URL?
2 Will search engines read the keywords in the URL?
3. Will adding keywords to the URL help improve rankings?
First, let’s take a look at the attitudes of the two major search engines towards keywords appearing in URLs.
google:
Matt Cutts once posted a video on his blog specifically to explain Google's attitude towards keywords appearing in URLs. He said that the keywords in the URL are of little help to the website ranking. You don't have to pay attention to the order in which the keywords appear in the URL, and never have too many keywords appear in one URL.
Yahoo:
After doing a lot of searches, we found yahoo-related information in the "Techniques for Tokenizing URLs" that yahoo applied for on March 26 this year.
This patent from Yahoo shows that Yahoo will judge the content of a web page from many aspects. Of course, most of them extract keywords from the page content to determine the content of the web page. But Yahoo will also judge the page content from the URL.
Therefore, it can be clearly believed that adding keywords to the URL is effective in improving the ranking of the website in Yahoo! After understanding the search engine's attitude towards keywords in the URL, we can optimize our website for new ones. URL: Add the target keyword appropriately in the URL. Only use one keyword in a URL, and use underscores _ or - to separate the keywords.
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