Think about it, it has been more than 3 years since I started building an online game guild website in 2007 and now I have failed to build a local website. During this period, I have also built several different types of websites, large and small. Most of them are just for fun, and the ones that really make money are Very few. I think most grassroots webmasters are similar to me. I don’t know what kind of website to make now. In fact, I feel that local websites have always been formal websites that many grassroots webmasters really started to want to do. The first goal is also a relatively competitive area among domestic websites. You can often see how much the full com domain name in a certain region was sold for, and then there are many domain names related to local websites that have been sold out. I have to say that everyone is optimistic about this area and believe that there is real gold in local websites. So today I will talk about the development direction and profitability characteristics of local stations.
I roughly summarized it, and there are roughly the following types of local websites:
1. Local government portal
This type of website is only a click away. This website is generally managed by the government, and it is difficult to imagine it being developed by other people. However, I found that there are some local websites that are contracted by the government to the media. But no matter how influential you are, you still have to be invited by the government. Therefore, this type of site can be ignored by most people.
2. Local news portals
When registration was not very strict before, there were many personal webmasters working on this type of website. Later, under the background of nationwide rectification, it became increasingly difficult to open news websites, because these sites required pre-approval, and even if you did not pass the pre-approval, you only had ICP registered or unregistered domain names. There are considerable risks when operating, so it is recommended that individual webmasters not get involved in such websites.
However, some powerful local media have inherent advantages in local news portals. Newspaper offices, radio and television, or government propaganda departments have unique conditions, such as simple approval, simple news sources, and well-equipped personnel. Naturally, most of the competition among local news portals will focus on these enterprises and institutions. Of course, online studios in some places can also compete with the media industries mentioned above by leveraging their various network resources and the popularity they have accumulated through other websites or providing related services to customers. It's just that this kind of competition will become very unequal in some cases.
3. Local forums and communities
I believe this type of website is the most common among local websites. The development of the Network 2.0 model has led to an increase in network interactive activities, making network communication a necessity. And even the forums and communities of large websites still cannot meet the communication needs of local people, and it is unimaginable that this need will turn into popularity. I have also observed some local forums in China with around 30,000 registered people. Generally, the number of people online at the same time is around 2,000, and it can reach around 6,000 when the online traffic is relatively concentrated. What is the concept? There are 6,000 people online at the same time. I think most individual webmasters cannot afford virtual hosts at all.
Local forums and communities are the best places to focus on popularity, and they are also a type of site with great profit expectations. It's just a pity that local forums and community websites, like local news stations, also require pre-approval. However, most forums in China are not approved, so my suggestion here is that you can start the forum first and insist on not being shut down before the website develops, and then shut down your site later, and you can go there again It is relatively easy to apply for approval based on your influence. If that doesn't work, just run away overseas.
4. Local classified information station
The rise of domestic classified information giants has made webmaster friends see business opportunities. The classified information market has huge demand, and merchants' advertising accounts for most of the output value of the Internet industry. The scale of operation of classified information stations is much smaller than that of the above categories of websites, and because it is oriented to local people and easy to promote, it is one of the first choices for local websites. It is highly recommended for individual website owners or small network workers. room.
It can be seen that all that is done are local forums, communities and local classified information stations. Let me now introduce the early promotion methods and profit characteristics of these two types of websites.
Local websites often use forums as their main carrier. This is because forums have the characteristics of convenient member communication, clear classification, strong pertinence, and coexistence of functionality and entertainment. Therefore, the local website experience exchanged in this article mainly uses forums. for the platform. First of all, at the beginning of the establishment of the local station, you must clearly define the classification of each section, consider it thoroughly in advance, and make as few changes as possible afterwards to facilitate SEO. After designing the forum sections, organize rich local information and useful resources to attract and retain members. Keeping the forum active so that new members are attracted to stay, while old members remain enthusiastic enough to participate in the construction of the forum, are the key core of the forum's online operation.
In addition, the development and growth of local forums, especially the profit points, must pay attention and focus on the creativity, organization and implementation of offline activities. This is the key for local stations to expand their influence and gain profit points, and it is also a measure of a Criteria for the success of local stations. The primary goal of offline activities is often to enhance communication among members and enhance the cohesion of local forums, thereby expanding the influence and attraction of local stations and attracting as many locals as possible to join the forum. This requires operators to combine local realities and organize offline karaoke activities, outings, online sororities and even single youth dating activities. Having a unique flag for a local station is a step in establishing a brand image, so in activities Put enough thought into the details of organization.
The above point is about how to enhance the influence of local stations and attract more local people to join in. Next, let’s talk about how local stations can make reasonable profits by using offline activities and enhance their revenue function. In the process of organizing offline activities, especially when it comes to meet-and-greets, karaoke activities, outings and other activities, the webmaster must proactively contact businesses or manufacturers that can sponsor relevant activities, take the initiative to visit, be fully prepared, and introduce the local website Influence, which involves the number of members and daily visits, etc. This enhances merchants’ interest in sponsorship, which not only provides sponsored products for events, but also further develops merchants into forum advertisers and offline events; sponsors ; wait. Therefore, as long as we grasp the details, explore all possible business opportunities, and work diligently and innovate, we can make the operation of local stations full of vitality and vitality. We can also ensure that while strong local stations, influence and income go hand in hand, and create a successful local station. . The business scope of local portal websites can involve housekeeping, real estate agency, marriage and dating, distribution, training institutions, beauty, information release, etc. These are local convenient services and are the best to take root. After doing this, you can at least collect money in the following ways.
1: Information release fee
To make this money, the premise is that your website has a lot of traffic and is well-known in the region. Based on this environment, you can create a "flea market" column for free information posting, and publish such regulations for free and for a fee. Of course, you have to ensure that others Pay for what you get. The flea market in Shenzhen Information Port is doing well.
2: Advertising fees
Renting website advertising space is much simpler. The key point is, don’t rush to earn advertising fees in the early stage. In order to attract people to advertise, the advertising price should be very low. If you do this, you will only ruin your reputation and the market. You have to give yourself confidence that your advertising space is worth the money.
That’s all for the above. It is difficult to promote and make profits for local websites. Of course, the most important thing is service. If you provide good service and have good user group interaction, your local website can be like Hualong Alley. That worked.
About the author: Yiwang, 4 years of grassroots webmaster experience, more than 2 years of SEO work experience, now mainly engaged in SEO work. The original address of this article: http://blog.163.com/ezhou365@126 Please indicate the source when reprinting.
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