If you are an advertiser who often places Internet ads, then you must have a deep understanding of the effectiveness tracking capabilities of Internet ads - "How many people clicked on which link?", "How many registered users were obtained through which link?" These questions can receive accurate and timely answers. However, traditional outdoor print advertisements posted in public places such as convenience stores and subways do not have this effect.
However, as society progresses, problems can always be solved. Now, the time seems ripe to address this issue. With the popularity of smartphones, we can now easily scan QR codes anytime and anywhere. QR codes can just carry URL information, which means that QR codes are fully capable of becoming the door for us to "travel" from the real world to the information world. Let’s give an example to illustrate this matter.
Assuming that 36Kr.com will soon hold a free movie viewing event, we have placed large-scale outdoor display advertisements in both Xizhimen Subway and Dongzhimen Subway (it must cost a lot of money, and the impact of outdoor print advertising will not be considered here). Of course, in addition, we have many promotional channels. But how do I monitor the effectiveness of these print ads and measure the value of such print ads? This is easy to do. Because interested users must use their mobile phones to submit registration information, we explained how to register on the print advertisement: scan the barcode under the advertisement and fill in personal information on the page that jumps to it. After users scan these QR codes, what they get is actually the URL information. In order to monitor whether my advertisement is more effective in Dongzhimen or Xizhimen, I printed different barcodes for the advertisements in the two places. The URLs they jump to are 36kr.com/free-movie/source=dongzhimen and 36kr respectively. .com/free-movie/source=xizhimen. This way, I can monitor the performance of each ad based on the number of visits to the URL.
In fact, there are already many such services abroad - automatically converting URLs into QR codes and monitoring the use of QR codes.
The above example is actually just a special usage of this service, but if you think about it during self-study, it is very likely that such special needs can be made into a very successful product! Automatically generate different barcodes for advertisements placed in different locations, and then provide real-time monitoring services for these different barcodes - a QR code generation and monitoring system specifically designed for offline advertising effectiveness monitoring. Do you think this is an opportunity?
The illustrations in this article were generated using MSKYNET. However, this service does not solve the same problem as the example mentioned above. As long as you provide MSKYNET with your business name, it will automatically help you find your official links on Facebook, Twitter, Yelp and other services, and convert them into QR codes, so users can easily access your various social network services. Yes - the whole process only takes 3 steps, I have to admire their user experience. Of course, they also provide monitoring functions for QR code usage. However, if you want to generate social network services other than Facebook and Twitter, you have to pay for it, because that is included in the premium service.
Finally, here are some foreign QR code generation and tracking services for your reference:
http://www.insqribe.com/barcodes
http://www.i-nigma.com/CampaignDashboard.html
http://pingtags.com (Scan the QR code on the business card and go to the linkedin interface)
http://www.sparqcode.com (service used in this article)
Source: 36Kr
Original address: http://www.36kr.com/7964