Usually, for many people, they may not know how to start optimizing a website at first. Today, let’s talk about the first step of website optimization, website analysis.
The correct website analysis method can understand the overall structural status of a website in the fastest time and prepare information for the next step of optimization plan. Here, I will give some of my own opinions and insights on the first step of search engine optimization, which is website analysis, and how to obtain this data in a simple way. I hope it will be helpful to those SEO enthusiasts who are just getting started.
When we start to analyze a website, we first need to use third-party means to conduct peripheral analysis of the website, which specifically includes: inclusion status, general traffic and traffic trends, reference rankings, external link structure, comparison of similar websites, etc. With the above data, we can have a preliminary understanding of the website. After understanding the above information, we can conduct an internal analysis of the website, which specifically includes: website content structure, hierarchical structure, internal link structure, and front-end code. Structure, keyword deployment, etc. Below I explain how to obtain this basic analysis information in two steps. As for how to use this data and make effective adjustments, I will analyze it in detail for you in future articles.
Peripheral analysis:
1. Inclusion status: The inclusion status of a website in search engines can often directly reflect the amount of data included in the search engine database. This quantitative concept can naturally imagine the performance of the website in the search engine. How to obtain this inclusion What's the situation? The advanced search function supported by search engines includes this function. Enter "site: your website domain name" in the search engine. Using this search method, you can query the number of websites included in the current search engine. In the upper right corner of the search results page, there is a page sum. Different search engines have different results, so you need to analyze it based on the engine you want to optimize.
2. General traffic and traffic trends: The general traffic of the website can be analyzed through the data provided by third-party statistical tools. If you have permission, you can refer to the data statistics service that the website has applied for. If you do not have permission, you can refer to the website provided by Alexa [www .alexa.com] analysis system, but the data will have certain differences and can only be used as a general reference. The traffic trend of the website is analyzed according to several stages, including changes in traffic data throughout the year, changes in monthly traffic data, and changes in multi-week data. Analyze the current status of the website based on the overall data traffic change trend, and look at the traffic changes based on the website's update history and adjustment time points. Any abnormal changes need to be marked out and the reasons for the abnormal trends need to be found. Based on the traffic line chart, we can find the traffic pattern of the website, including the traffic center of the year, the traffic center of special days and the weekly traffic pattern.
3. Reference ranking: The reference ranking is mainly to have a general idea of the current ranking of the website on the Internet. The current Internet ranking still relies on the ranking index of the Alexa website, but it needs to be reminded that the ranking provided by the website is not due to algorithm considerations. It is very complete and has the influence of other factors. The ranking is for reference only. in addition. You need to analyze the rankings of websites in the same category and carefully analyze your opponents to increase your analysis experience.
4. External link structure: The external link structure refers to the structure and number of incoming links of the website. A strong external link structure can increase the weight of the website and bring a certain amount of traffic. However, more external links are not always better. Pay attention to external links. quality. How to query external links? Enter "link:yoursite.com" in the search engine. This search method can get the number of incoming links and the list of incoming links that the website has included in the relevant search engines. By analyzing the websites in the list, you can get the website's backlink increasing strategy and adjust the optimization plan more effectively.
5. Comparison of similar websites: As the ancients said, if you know yourself and the enemy, you can fight a hundred battles without danger. Knowing your opponents' strategies and effective plans will allow you to reasonably adjust your own strategies among your competitors. It is absolutely necessary to analyze multiple data comparisons between your opponents and similar websites. The comparative method performs data analysis according to the direction that needs to be optimized.
Internal analysis:
1. Website content structure: There are many types of website content structures. It depends on which kind of website you belong to, such as interactive, consulting, business, content, etc. The optimization plan for the website is determined based on different structures. It is very necessary, such as: if the website is content-based, it is necessary to enrich and expand the website content, highlight the content characteristics of the website and adjust appropriate keyword strategies; if the website is interactive, guide users to consult and classify Effective information layout structure and adjustment interaction are very important.
2. Hierarchical structure: Websites all have a hierarchical concept. If we think of the website as a big tree, then the hierarchical structure of the website is the branches. We make the path from the root to the branches clear and concise, and between the branches If the connection is smooth, the structure of the website can be flattened, which is more conducive to spider crawling. I will give the specific method later.
3. Internal link structure: Internal link structure refers to the internal link structure of the website. A strong internal link structure can create a website with many links but not chaos, and has the effect of leveling the website hierarchy in an orderly manner.
4. Front-end code structure: Analyze the website's front-end code structure by viewing the page source code, including CSS, JS, etc., and analyze whether the code structure is reasonable, how to optimize the ratio of content to code, etc.
5. Keyword deployment: Analyze the core keywords and auxiliary keywords of the website, and check whether the deployment of these keywords is reasonable by looking at the website's Meta attributes, Title attributes, website content structure, etc.
The above 10 points are some basic steps for the early analysis of the website. They mainly use third-party tools and some simple experiences to understand the website in advance. I will specifically look at the data obtained and how to analyze the data to make adjustments. Will be analyzed one after another in future articles.