In the past few days, the company has taken over a machinery factory in Jiangsu that makes flow switches and flow valve products. Take a look at the internal structure of the website and use the Aoyou plug-in view page to analyze the web page. On the server in Shanghai, the PR of the web page is 3. The website has a subdirectory for blogs, and the PR is 2. Although PR is not updated now, you can still see the historical results of the website. This result is pretty good for an enterprise website. The website is over 3 years old.
Main problems:
1. The homepage has many pictures and less text. They are all company product pictures, and the pictures are not optimized for tags.
2. The repetition rate of keyword stacking on the page, flow valve, explosion-proof flow valve, on-off valve, is too high. Although it is mainly explained with pictures, due to the small number of words on the homepage, it is suspected of keyword stacking.
3. There are too few pages on the website. There are pages within the website, company product display pages, the blog mentioned before, and several company news. Look at the year of publication. The last few articles are from 2008.
The problem with the website is obvious, that is, the content of the website is too little. A small company website cannot bring more benefits to the enterprise, especially today with the gradual reform of search engines. Keywords tend to be exact matches. Let's search the competitor's website and search for "explosion-proof flow valve". There are 126,000 articles on Baidu. With such competitiveness, it is difficult for a website consisting of only a few pages to have a chance of winning. What is a big website? Your content must at least be in the style of a big website.
Problems caused by a website that is too small and has too little content:
1. The weight of the website is not high. The weight of the website directly affects the ranking of keywords. Increasing the construction of external links can improve the weight, but without sufficient content, it will also fluctuate with the instability of external links.
2. The impact of website update frequency on search engines. If the website is not updated for a long time, search engines will not visit it often. The direct consequence is that the ranking of the website will not be updated frequently.
3. There are few internal links in the website, and each website does not have the support of internal anchor text, and the weight of the web page will also be greatly affected.
How does Flow Valve Website make the website richer?
How to build a corporate website, collect it, you must collect it. It would be better if you have professional editors who can edit some articles by hand. A large corporate website will first give others the impression that it is more professional. Company news and blogs should also publish recent events. For example, the company's cooperation with a certain large enterprise in the industry, industry news, etc. are all good materials. It's not terrible to reprint, but it's terrible to be too lazy to reprint. Even if the website does not become an information platform with tens of millions of dollars, but has a data volume of tens of thousands, it can still gain a leading position in the small field of flow valves.
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