First of all, I would like to say sorry to all my friends, I haven’t written an article for a long time! Future articles are mainly related to marketing, because SEO is relatively simple, and ranking a keyword is relatively easy to achieve, but if you want to really improve a website It is not an easy task to increase the transaction volume, because the most important link in online marketing is the transaction. Without the transaction, all the work you have done in the past will be in vain! Today I will mainly share the most basic marketing elements of a website. Which ones?
Last time I attended the 2010 China Online Retail Annual Conference, I learned 4 words of "people-oriented". It seems simple, but it is difficult to actually implement it. What impressed me the most was Li Ning's coo mentioned how Li Ning can be people-oriented. One word: In the future, the running shoes we produce will be designed for different groups of people. For example, what kind of design should a 100M run be like, what kind of design should a 200M run be like, what kind of design should a 500M run be like, and what should be different for different groups of people? What kind of design is it? Consider it very carefully, and go deep into the hearts of users. When others recognize you, it will be difficult for you not to succeed!
I mentioned some digressions above, but the main purpose is to tell us that no matter what product we make, we must be user-centered and provide a good user experience! In fact, if we can do these well, we will be a great company! OK, let’s officially enter our topic Right~~~
First: Distinctive themes and unique creativity! What do you do to retain users when they come to the website? Can you tell users what your advantages are in the first place? Why should you choose you instead of others? You have something fresh Are you creative? Suppose your product is selling underwear, then think about your advantages? With 5 years of professional experience, you can prepare to recommend good sizes and styles to new customers, so that new customers can have a wonderful first time. Shopping experience; your quality is very good, the price is very cheap, and you have an unconditional 100% refund promise within 30 days; guaranteed to be 100% authentic, and will be compensated 10 times the price if it is not genuine; you have thousands of customer reviews, which proves that you are trustworthy! Everyone You can think about similar advantages based on your own! Then make pictures and integrate creativity, which can achieve very good results! You can read the following paragraph "It only takes 1 second to choose Pippi: 3 years of professional experience + thousands of customers 100% positive reviews + 30-day unconditional refund promise + 10 times compensation for non-genuine products = Pippi Underwear Store is worthy of your trust.”
Second: There are activities every day! No doubt, activities are also one of the hormones for closing transactions! You can go to some large shopping malls, and there will be activities at any time. Event planning is a very important link. It must have highlights and the picture art must be done well, otherwise it will not be attractive! At the same time, a good shopping atmosphere needs to be created, which is often called the "herding effect". Plan different activities based on your own flagship products. When the sales volume of one product increases, it will drive the sales volume of your other products. Therefore, Jianqiu suggests that it is best to develop a product that everyone likes first, recommend this product, and use this product to drive sales of other products!
Third: Hot Selling Recommendations! Why do you have this? Because many users come to your website and they have no opinion of their own. They don’t know which ones are good and which ones are more popular. Users are inert. At this time, hot selling recommendations have a great influence. It works. When users come to this column and see that the sales volume is very large and the reviews are also very good, then the possibility of closing the transaction is even greater. There is also the "herd effect" mentioned above, and at the same time, activities and free The promise of risky shopping makes users unable to refuse! The transaction is inevitable! However, the thinking is very simple, but it still requires a certain degree of difficulty to actually do it. Try it slowly and get the answer you want in practice!
Fourth: Database collection! Many friends may have paid attention to database marketing. If there are tens of thousands or more users in your database system, then this is your wealth, and I think 80% of the users who come to your website % are prospective customers, then they will be automatically added to our database system. I think this data will be very accurate! How to get users to actively tell their contact information? Generally, it is free gifts or certain benefits are given to users. For example, you can enjoy a 10% discount by registering, or you can get a free e-book "Underwear Passwords 99% of Women Don't Know" worth 888 yuan by filling out a form. These are ways to increase your database system! I believe in continuous accumulation. Come down and you will gain a lot!
Today Jianqiu will share it here first. I hope it will be helpful to my dear readers. If you have any questions, you can send an email to: [email protected]. Finally, a warm tip: The temperature has dropped recently, which can easily cause colds. Please Friends, please wear more clothes. It’s very uncomfortable to catch a cold. I caught a cold yesterday!
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