In order to give back to webmasters for their efforts in spreading culture and sharing knowledge, HDwiki has launched the "Monthly Star Site" program since November 2010, and has successively promoted outstanding encyclopedia sites. If your site is built using HDwiki and has rich content and many users, maybe the next "HDwiki star" will be your encyclopedia site! In December 2010, HDwiki’s main star site was URL Encyclopedia.
The following is the exciting content of HDwiki's exclusive interview website encyclopedia.
HDwiki: What is the background and motivation behind the establishment of URL Encyclopedia? What unique value does it have? What is its current scale and influence?
Website Encyclopedia: In fact, Website Encyclopedia was originally created in July 2009 and was bound to a second-level domain name. In early October 2009, the main domain name website unfortunately died. A long time before I built the website encyclopedia, I also liked to collect some good-looking websites, including interesting, practical, fun, and famous Chinese and English websites that I knew through newspapers, books, and the Internet. I found that some websites are very attractive but do not have URLs. After searching for the website name, it is difficult to find the data returned by the search. At that time, I had already been exposed to the knowledge of website construction and built a website. In 2009, encyclopedia websites have also become popular in China. After my job became stable in May 2010, I also had extra time to take care of the website. After re-planning, the website encyclopedia was launched again on May 24, 2010.
Internet industry data released by the Ministry of Industry and Information Technology in 2010 showed that by the end of 2009, the number of domestic websites had reached 3.23 million, with an annual growth rate of 12.3%. Among them, e-commerce, online advertising, online games, and search engines were the main growth areas in the first quarter, with the market size growing by more than 20% year-on-year. The report pointed out that the Internet is accelerating its penetration into traditional industries, and the rise of new business models and service economies is accelerating. Industrial service industries such as software services and outsourcing services, as well as cultural industries such as online animation and online music, will become new growth areas in the Internet industry.
From the above report, we can see that traditional industries will move towards the Internet, arm themselves through the Internet, promote themselves through online marketing, and promote product sales. As the number of websites continues to increase, the content of the Internet will become richer and more diverse, but this will also make more websites become information islands. More than 70% of the traffic of domestic small and medium-sized websites comes from Baidu. However, when searching for any keyword on Baidu, the first to two pages of the search results page are basically Baidu's own websites, such as Baidu Zhizhi, Baidu Encyclopedia, Baidu Tieba, etc. Small and medium-sized websites will get less and less traffic from them. Most of the daily traffic from the company website I maintain for the company from Baidu is not as much as from Google.
Website Encyclopedia interprets websites from different perspectives, allowing more websites to be shared, discovered and recommended. Websites you know and don’t know will be pushed to netizens’ online lives, both inside and outside our lives. . In terms of search optimization, try your best to rank it forward so that more website entries, website directories, and websites can be improved as a whole.
At present, the website encyclopedia is still a small site that is growing rapidly and needs to be continuously improved in all aspects. In December this year, its popularity continued to increase after cooperating with Hudong Encyclopedia.
HDwiki: This sentence is a great affirmation of HDwiki's "Monthly Star Station" plan. As a relatively professional and niche platform, compared with other encyclopedia platforms, how is URL Encyclopedia different in terms of entry style, participants, management, etc.?
Website Encyclopedia: Website Encyclopedia refers to the display formats of encyclopedias such as website sites and network favorites, and gradually formed the writing style of current website entries. For example, after writing, each website entry forms a website overview + website directory structure. The first directory of the website directory is the website's contact information (website information), including website name, official website, contact number, email, industry, company, zip code, contact address, etc. This is so that netizens may be interested after reading the website overview and visit its website. Since the contact information of the website profile and the URL are very close, it is easy to directly click on the link of its website to reach its website. The second directory of the website directory is the website introduction, and the third and fourth directories can contain team, memorabilia, honors, etc., in no particular order.
The participating groups of URL Encyclopedia are mainly composed of the majority of URL collection enthusiasts and webmasters: Internet favorites have been developed in China for a long time, resulting in a large number of URL collectors who will take the initiative to write website words for their favorite websites. strip. For webmasters, not only can they increase opportunities to promote their websites through writing website entries, but they can also increase external links through the website encyclopedia platform. According to tests, if a newly built website does not add any external links, usually as long as the website entry is written in the website encyclopedia, it can be searched and included from the same day to the next day. Depending on the website terms and the richness of the website content, these terms will receive different free recommendations.
HDwiki: This move will definitely bring more users to the website encyclopedia. So how does URL Encyclopedia guide and control user-created content to ensure the authenticity and professional quality of information?
Website Encyclopedia: The website entry browsing page is the most visited by netizens. We will add prompt slogans to each website entry browsing page to allow more netizens to join in creating content. URL encyclopedia has its own writing standards. After many users first registered their accounts, some of the website entries they wrote did not meet our requirements. Such as: network favorites, training institutions, etc. We will tell users the specifications for writing website entries by sending messages and entry editors. This is the difference between URL Encyclopedia and other encyclopedia websites.
We will review the website entries created and submitted by users, and get different recommendations based on the website itself and the richness of the website entries. The recommended website entries will add different points to the user who created and edited them.
HDwiki: It seems that creating an encyclopedia entry is not that easy. Why does URL Encyclopedia form a webmaster alliance with Interactive Encyclopedia? What are the complementarities between the two sides? What is the current status of the alliance?
Website Encyclopedia: Based on the cooperation concept of complementary resources and seeking common development, we carry out this cooperation. Interactive Encyclopedia is the world's largest Chinese encyclopedia website with a huge user base. Standing on the huge shoulders can make the website encyclopedia grow faster. This cooperation between the website encyclopedia and the interactive encyclopedia will gain more exposure opportunities (various advertising spaces), and the interactive encyclopedia will also obtain the website entries of the website encyclopedia from this site. Different versions. After this cooperation with Interactive Encyclopedia, the current traffic of this site has more than doubled.
HDwiki: This is good news for both parties. Will Website Encyclopedia aggregate and process some user-created content to form new value-added products?
Website Encyclopedia: Indeed, no matter how rich the content is, it will not be refined if it is not refined. For user-created website entry content, we will consider selecting some content in the future, organize and typeset it, and launch a special issue. Combined with the analysis of the website entries themselves and user behavior, etc., reports are made. However, due to manpower issues, this cycle may be longer, about once a week or once a month.
HDwiki: Will professional encyclopedia platforms similar to website encyclopedias continue to emerge in the future and become a trend?
Website Encyclopedia: This mainly depends on whether Website Encyclopedia will be recognized and accepted by the public in its future development. We will increase investment next year. The business model of website encyclopedia is also an issue that requires our attention. Based on the characteristics of the website encyclopedia itself, we already have several plans that will be commercially operated according to the development of the website encyclopedia in different periods. I also hope to see the day when more professional encyclopedia platforms like Website Encyclopedia continue to emerge, which shows that Website Encyclopedia is successful.
Thanks to A Swimming Fish for your contribution