I believe many friends will find that when searching for a certain keyword in the Google search box, "Google map results for searching *** near ***" will appear. For example: search for "Shanghai Translation Company".
Friends who have read " Inspiration from Google's Eye Tracking Research " should know that the upper left part of the web page is where the visual field and attention are most concentrated. The effect of placing a picture in this place is self-evident. The promotion effect of this position is almost as good as, or even better than, the paid sponsored links on the upper left and right sides of the Google search results interface.
If you look closely, you can find that the company list is sorted alphabetically from A to J. Where there is sorting, there is optimization.
The first thing that needs to be clarified is its ranking principle. Theoretically, the ranking of company lists is automatically arranged through the program based on the company's visibility, reputation and popularity, and is not affected by any intention to pay. So like all Google search results, Google Maps ranks search results based on the relevance of the search terms, and distance is only one of the factors Google Maps considers. Sometimes Google search technology determines that a distant company may be more relevant to what you're looking for than a closer one. At least for now, most people believe that Google does not artificially adjust the ranking results.
The optimization actions we can take are: First, provide as detailed and complete the basic information of the company as possible. The more accurate the basic information of the company (name, address, phone number) and the more complete the additional description, the more conducive it is for Google's program to correctly evaluate the popularity and popularity of the company. Popularity with users.
After the company list is added, you can also use it as much as possible on the comment page...
After finishing, wait for the Google cycle! The original text is from Shanghai Translation Company | http://www.zowt.com | Reprinting is welcome, please indicate the source.