During this period, friends have been asking me about keywords. First of all, I didn’t care much about this aspect at first. I thought keywords were nothing more than looking for indexes and filtering based on the purpose of the search. But when I really understood When I was thinking about the idea, I found that keywords are not as easy as I thought. There are quite a lot of problems involved. The most troublesome thing for me is Baidu promotion. Generally, I feel depressed when I see promotion. In general, in fact, the choice of keywords is directly related to the success or failure of SEO and the future of the website. If the keywords are not selected properly or are not relevant to the topic, then all subsequent promotion efforts will be in vain. So how should a keyword be selected? Today ruru will bring you to discuss it.
I think everyone must first know one question, which is why we need to use keywords. That is to think about what customers think. We must first put ourselves in their shoes and think about how I would search for the products I need if I were a customer group. At the same time, we should not blindly follow others, don’t look around for keywords on other people’s websites, and do what others do. If you want to build a home power grid, and you choose "home appliances", "home appliances website" and "Chinese home appliances", which are keywords that at least hundreds of websites are doing, what do you think you will do as a new website? If you are ranked in the top 10 pages of Baidu, then congratulations to you first. If you find that there are people doing Baidu promotion, then you really don’t want to do it, because the prospects are not great.
Here I want to give you a suggestion, which is to first create a short-term keyword, such as "quality inspection report", "consumption survey", etc. The traffic of this type of keyword is also very considerable, but its competitiveness is much smaller. , so it is easier to do. There is still a problem here, that is, when you do these keywords, you must do it after it appears on the Baidu Ranking. Because if you wait for him to appear, your competitiveness will be lost, and after your keywords are developed, it is very likely that the target keywords will no longer have traffic. You must be proactive when creating such keywords, and try to do it 3 to 6 months in advance. For example, it is winter now, and you want to use keywords for Taobao clothes, then you can use summer clothes, and wait for your keyword ranking. When I got up, it was just in time to use it. This sentence of “preparing for a rainy day” is very useful to webmasters.
Some people may still ask, why do you have to do it so long in advance? You can imagine that if it is winter and the keywords for winter clothes are made, then it will take you at least 2 to 3 months to do it. The weather at that time It’s getting hot, do you think there will still be people searching for down jackets and pure leather coats? Ruru still uses the same sentence for promotion: it’s too anxious to eat hot tofu. On the basis of strength, you must have your own initiative and predictability, so that you can keep up with the mainstream of the Internet market! I have talked about so many keyword selections above, and now I will talk about how to rank keywords. , as I often say, select the trunk and promote the branches. Only with dense branches can it be called a towering tree! So how to promote keywords well? Let ruru tell you in detail:
First: Always remember the content:
Creating website content is always king. If a website does not have good content, even if it ranks first in terms of keywords, it will not be of much use. Not only will the search engines assume that you are a small website, but target users will think that your website is unreliable and will just leave after seeing the same thing. So there is only Only when you have laid a solid foundation of content can you build your own building!
Second: Do a good job in keyword optimization, add a large number of high-quality external links, and increase the weight of the website:
As we all know, a website that has just started has no weight in Baidu. Even if your article is included, it is possible that the title of your article will not be indexed by Baidu. This is "Baidu understands Chinese best". Therefore, if a website with high authority publishes an article casually, even if it is pseudo-original, it may steal your keywords. Although the key word is short-term. But if the website has no weight, it will not be competitive. Another thing to mention is the external link. I once saw a site like this. The content was included in Baidu 1, but the external link was 13W, and its popular keywords ranked first. I think everyone can see the importance of the external link. , of course, external links must be done based on keywords, so that they are purposeful.
The last point: To make a website well designed, it must be user-friendly and beautiful:
Everything nowadays is about user experience, and websites are no different. Only if your website layout is reasonable can you stand out among many websites. In the early stages of the website, use less advertising, and it is best not to add floating windows. Don’t make the website look like a Trojan horse. Only in this way can you retain your target group and allow users to have on-site conversations with your website. When all the above is done, I believe your website will be favored by Baidu. Even if someone else wants to compete with you for keywords, I believe it is too late, because you have already seized the market opportunity! This is what ruru wants to share with you today, and I hope to have more exchanges with you. Communication QQ group 6466061. ...This article was originally created by ruru, the webmaster of http://www.heacn.net/ . Please be sure to keep this link if it is reprinted.
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