I believe that improving user stickiness and loyalty has always been a major problem for webmasters. Many webmasters have simply given up on research in this area, placing pop-up ads on their websites and relying solely on traffic from search engines. In fact, increasing user stickiness is not a big problem, and it is definitely not the privilege of big portals and websites. Today, Zhima will list a few common methods to improve user stickiness. If the writing is not good, just take advantage of it~
one. Building your own user circle is the way to go
The best way to increase user stickiness and loyalty is to establish your own user circle. Although many websites currently have tens of thousands or hundreds of thousands of members, most of them have poor interactivity, lack of previous contact between members, and user stickiness. Naturally bad. In addition, the establishment of your own user circle mentioned here refers to allowing full interaction between users. If conditions permit, you can add your own IM chat tools, or use web chat rooms and other functions. Because the problem all along is that all major forums are in the stage of providing blood transfusion to Tencent.
Get to know them through your forum, and then add them to QQ, and then your forum will be useless. In fact, if this is the case, it will increase Tencent's user stickiness and will not have much effect on you. You should try to keep users on your website as much as possible. Now many forum programs have realized this, and most of them have added online chat functions. When users achieve full interaction and have their own user circle, then stickiness and loyalty cannot be taken away by ordinary people.
two. Has its own desktop tool
Allowing users to install plug-ins or desktop tools for your website can also increase user stickiness. In the past, many large portals and small websites used this to dominate the Internet. But it is a pity that since the birth of 360 killer software, there is not much room for survival of cheap plug-ins and the like. However, if conditions permit, we can still represent some simple software such as computer games.
In addition, you can also add a desktop shortcut to the website. SNS sites such as Renren will have such links. Click to download and add a shortcut to the desktop. Many people may think it is unnecessary, but it is not. This can greatly improve user stickiness and loyalty and increase the number of return visits by members.
three. Establish hacker mode interaction
Establish a system similar to the hacker mode of SNS. Users can upload their own logs, photo albums, sharing, mood and other interactive private information. And paying a certain amount of points, users may feel that it doesn't matter at first and upload for the points. Over time, it becomes uploading for the sake of uploading. Now that you have enough personal logs, photo albums and other information on your website, the stickiness will naturally be there. At this time, even if you break away from the hacker mode, you will not be paid commissions. He will also come to your website obediently every day.
The points paid can be exchanged for some small prizes through the website. Of course, they must be within a certain range, otherwise the website may encounter points brushing or losses, and it is not worth it.
Four. Add sign-in function and continuous sign-in function
Add a check-in function to the website, which means you can get points by clicking a button or leaving a message after logging in. Continuous sign-in means that if you sign in today, you will be given one point, and if you sign in tomorrow, you will be given 2 points, accumulating in sequence. If there is a free day and you do not sign in, then you will start from the beginning. For reasons of psychological satisfaction, many people will not give up if they persist. If they continue to sign in, they will also receive continuous traffic. This is a simple and popular method to increase user stickiness.
Note that the points given to users must have practical uses. For example, they can be used to draw draws, exchange for small gifts, etc. Because Uncle Tu Wang also said that you should always link members with money, then you can retain people very well. But don’t hook up too frequently. In the end, users will stop coming if you don’t pay, which will drag down the website.
five. Require users’ real-name authentication and grant more permissions
Users who want more permissions must undergo real-name authentication. After real-name authentication, most members will not leave the website easily. There are many methods of real-name authentication. You can use mobile phone authentication, email authentication, ID card authentication, etc. It depends on the viscosity of the website itself. In addition, after real-name authentication, you can also send text messages or email reminders to members who have not logged in for a long time, so that more old members can be recalled.
But the important thing is to grasp the degree. For example, if you are just a novel website and you require users to authenticate copies of their ID cards, users will definitely not be happy and it will have no effect.
Ha, of course there are many other ways. Today I am mainly writing about retaining members. I will write about how to retain visitors when I have the opportunity in the future.
This article is contributed by the webmaster of Hakecun ( www.hakecun.com )
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