To learn SEO, you must conduct thorough research and analysis on each part of it. I have previously written an analysis of SEO keywords http://www.admin5.com/plus/view.php?aid=143365 If you are interested You can also take a look at it. What I’m going to talk about today is the friendly links that have a high proportion in SEO.
1. What is a friendly link?
You may think this is funny. As a webmaster, how can you not even know about friendly links? Friendly links are webmasters exchanging links with each other on their own websites, which can be on the home page or on internal pages. To judge a successful friendly link, the URL and website name must be found in the web page code, and the website name can be displayed when browsing the web page. This is called a friendly link. Nowadays, there are many so-called link scammers who just put the other party's website in JS code or iframe. Such links cannot be called friendly links, because such links have no meaning to the webmaster. However, there are still many grassroots webmasters who are deceived into buying and selling links due to lack of experience!
2. Why create friendly links?
When asked this question, everyone’s first reaction is almost that they can bring traffic to their own website! But this answer has two meanings. For example, when I first came into contact with friendly links, I thought that making friendly links was just to get links. The other party brings traffic to our website. When users enter his website, a corresponding proportion of people will come to our website through our link on their website, so we usually think about doing business with big websites. Links, because their daily visits are very high! This actually involves subconsciously the benefits of linking to websites with high PR value and high weight! This is the second meaning I want to say, good links have high PR value The website can increase the weight of the page you link to, which is an important factor for Google to measure the PR value of the website!
3. How to make friendly links
Making a link is easy as long as you negotiate with the other webmaster, but there is also a lot to learn about making a good link.
(1) First, position your own website and look for links to sites in the same category as your own. As the saying goes, people are divided into groups, which also reflects the professionalism of your website and is conducive to the inclusion of search engines. How to find relevant websites to link to? For example, our website www.123cha.com is a query type, and the scope of the link is wider, almost involving queries, such as IP, ID query, weather, finance, and maps. You can wait, so you have to start from your own website functions! There are many automatic friendly link websites now. Use your domain name to register an account, one IP per day, and the one with the highest click-through rate will be ranked at the top. There are also automatic www.linkhelper.cn is a very useful website that helps you search for similar websites!
(2) After determining the target, don’t rush to talk to the other party immediately. Check the other party’s external links and Baidu’s inclusion and snapshots! Use webmaster tools to check the number of external links of the other party, the time of Baidu’s latest snapshot, and determine whether it has been previously Have you been K-ed? Is the PR value fake? If your friendly links are demoted by Baidu, your website may be implicated. Therefore, when we exchange friendly links, we need to check the number of included websites in Baidu. If the number of included websites is only 1, it is likely to be downgraded. In addition, look at the snapshot date of the homepage on Baidu. If the snapshot date is more than a week or longer, then the website may be demoted by Baidu.
(3) Pay attention to quality when exchanging links. A good PR value is related to the weight of a site, and it is related to the quality of the link, which is why we need to link to good sites. The more links, the better. They must be precise. For the other party's site, even if the PR value is high, but there are many connections (for example, more than 50), it is of little significance. On average, the PR value of each site is almost nonexistent. The fewer the other party's links, the better.
4. Categories of friendly links
Everything is ready and has been confirmed and checked. Next, we need to consider what kind of friendly links to make.
The most common one is homepage exchange, which is a direct connection.
There is also a cross-connection, using the home page of our site to link to the other party’s internal pages, and the home page of the other site to link to our internal pages. This is very helpful for increasing the weight of other pages on your own website!
Therefore, when exchanging a friendly link, there is a lot of work that needs to be done. You need to check the other party's included number and backlinks in many search engines. You need to check the PR of the other party's website. Here you can use the PR query on Quanku.com. I checked http://www.123cha.com/google_pagerank/. I need to check the Baidu snapshot date of the home page of the other website to see if it is a cheating or K-ed website. (To check the search engine inclusion status, please see the URL: http://www.123cha.com/search_engine/ Also, you can check the other party’s Alexa ranking and roughly estimate the traffic of the other party’s website. The query address is http:// www.123cha.com/alexa/
In short, careful webmasters need to pay more attention and observe! Only in this way can they bring high-quality, stable and repeatable traffic to their websites! The language is not very concise, so please bear with me, I hope it will be helpful to everyone!
The original starting address of this article is reamo blog: http://blog.sina.com.cn/s/blog_4c2aad550100d4l0.html (please indicate when reprinting)