A previous article also mentioned "Some methods on how to reduce website bounce rate and improve user experience". All these methods are to retain users. As mentioned before, there should be many ways to reduce website bounce rate. , today I will introduce another one to you, which is to make full use of the group buying form. Group buying is widely used in physical shopping. It is also a very popular online shopping method and is sought after by many people. The principle of group buying is similar to "small profits but quick turnover". It can gather the actual purchasing behavior of a considerable number of end customers in a short period of time and improve the sales performance of merchants. Netizens get more affordable prices and better services when purchasing items. For merchants, they not only get high profit returns, but also form a good reputation for the brand.
For group buying activities, firstly, customers get more affordable prices, which is conducive to actual purchasing behavior; secondly, merchants not only obtain high profit returns, but also form a good reputation. It can be said that this approach achieves a win-win situation for both parties. For portal website promotion, although what we sell is not physical goods, our purpose is to maximize high profits and form a good reputation while taking care of the interests of customers. Since the purpose is the same, the group purchasing method should not be exclusive to physical goods.
For group purchases, the specific operations are as follows:
1. Choose a section every week and provide a free quota. For example, you can provide free membership for 6 months and free publicity. The conditions for obtaining a free quota are:
1. Successfully registered as a website member for more than a certain period of time, such as more than 60 days;
2. The one with the most successful logins to the website within a period of time;
3. Generated from members who register on the site;
2. There is a group purchase discount every week. This group purchase can only be for one section, or it can be for all sites;
3. Regarding this form of group buying, in order to avoid unnecessary disputes, we can add another article, and the final right of interpretation belongs to the website;
As mentioned above, the group purchasing methods and specific methods for talent websites. So how do we display group buying information?
Display of group purchasing information:
1. Each sub-site of the website has a column to display our activity information to the maximum extent. When a customer logs into our website, perhaps because of the stimulation of group purchase information, he or she will make a decision in a short period of time and become our official member. Otherwise, such a customer may be wasted;
2. Publishing group buying information through news media can achieve the ultimate goal of widest and deeper dissemination;
3. Register a store on some shopping websites, such as Taobao and Alibaba, and then continuously publish group buying information. When publishing, you can try to change the title and use as many keywords as possible, so that others may search for us when they use search engines. .
Regarding the significance of website group buying:
1. For customers, the emergence of a stimulating point on the website can greatly improve the customer conversion rate and encourage some customers who were not customers to become our customers, and may develop into loyal customers;
2. Group buying on recruitment websites can effectively increase exposure in major search engines and media, increase people’s attention, and thus have a good word-of-mouth publicity effect;
Finally, you can give some small gifts in stages to the group buying customers who finally make the transaction, which can play a role in adding fuel to the fire. The small gift can be a T-shirt with the website logo printed on it. Ultimately, it’s all about reducing the website’s bounce rate and improving user experience.
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