Some time ago, a friend talked to me about the current situation of SEO. He was a little pessimistic. He felt that the current application of SEO is very confusing, it is difficult to rank, and it is difficult to make a profit. His words caused me to reflect more, and it is indeed true when I think about it carefully. These days, nine out of ten webmasters understand SEO, and companies are paying more and more attention to the performance of their websites in search engines. More and more people are sharing the cake, and search engines such as Baidu are so ineffective, which really makes it difficult for them to do so. People are frustrated. In the future, perhaps the combination of SEO and Internet hype will be more effective. In fact, various methods of Internet marketing should be used in combination. However, the current mainstream in the webmaster community believes that doing SEO well is enough. With the development of the SEO industry And with the development of search engines, it’s clear that this is no longer enough.
What is the idea of combining this SEO and Internet hype? At present, Internet hype is still an industry in its infancy. Although we often see Internet celebrities become popular through certain hype methods after being packaged, it is still a relatively narrow field after all, and the number of practitioners is mixed. The number is not large. . As for popularizing it to every webmaster, it is even more distant. SEO is different. After several years of development, SEO has become relatively mature and popularized enough. The combination of these two things, whose development progress is not very equal, will also be something new.
This article does not intend to talk too much about Internet hype methods. It only introduces the combination of Internet hype and SEO. Friends who want to learn Internet hype can learn by themselves or join our team communication group. Assuming that you already know the methods of speculation very well and are familiar with the operating techniques, then you can follow this idea. First, your industry website or corporate website should be optimized to a higher ranking through SEO. For friends who are already familiar with SEO methods, it is not difficult to rank the website. No matter whether your keywords are obscure or popular (most of them should be relatively unknown or original by you, belonging to the blue ocean or niche market), when walking on two legs, you must first stand firm on the SEO leg.
Put aside other factors first and assume that your website ranking has been optimized to be ranked first. As long as your target words are searched, it will always be ranked first. At this time, I began to consciously create topics and set the hype agenda through forums, blogs, Weibo and other SNS such as Xiaonei.com and Kaixin.com. The core of the hype is related to your website and leads them to search for your target keywords.
This process has two effects. First, hype itself is a process of increasing brand awareness. This increase in awareness is incomparable to SEO. Like SEO, it can bring a large number of users. After screening, some of them will inevitably convert. Be a valid customer. We can think of it as this process. First, you have placed a target product in the right position, that is, at the top of the search engine. Secondly, arouse users’ interest through hype and generate search behavior. It can be said that the hype is on the one hand to increase visibility, and on the other hand to arouse user searches. This process will break through the confusion caused by advertising and linking in the traditional sense, which is the main reason why the two can be combined skillfully.
In fact, not only Internet hype and SEO can be combined, but other Internet marketing methods can also be systematically integrated. When we operate the website on a daily basis, we must understand that SEO is not a method, as long as it can bring We can all study, try and adopt traffic methods. It's like learning martial arts secrets. You have to absorb various weapons and various routines, and finally master them. Only when you can use all the routines with proficiency and ease can you achieve the greatest effect and become a martial arts master. Hope this idea is useful to you.
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