For the construction of local real estate portals, it is nothing more than five aspects: domain name, website name, program, test and server. Although these five aspects are not very eye-catching, if they are done well, they are very important. It’s not easy, and some people have even encountered Waterloo because of this, sending the websites they built by themselves into the ranks of spam websites. Let’s talk about how to do these five aspects well!
1: Choose a domain name
Since it is a local real estate portal, naturally there must be fangzi or house in the website, which means it is a website about houses, and then add the abbreviation of the place in front. If it is Hefei, then set it to hfhouse or hffangzi, etc., of course Maybe such a domain name has already been registered. Either spend some money to buy it, or change it to a domain name that has meaning but cannot be the same as others. Otherwise, it will be easy to make a wedding dress for others. For example, I The website is hfxhouse, but later I found that everyone uses the domain name hfhouse. It can be seen that the domain name cannot be copied casually!
2: Choice of site name
Since it is a regional real estate portal, we cannot give it a grand website name. For example, we originally wanted to name Hefei’s real estate portal Fangxun.com, but Fangxun.com has now become a very large portal. , instead of local portals. It would be very difficult to compete with them for the same website name, so we changed the name to Hefei Fangxun.com, so that we can effectively avoid the front-end confrontation with these large portals. competition, and can form its own market based on local resource advantages. When the name of your website is chosen, the positioning is basically completed. At this time, you can promote it to your target users! In this way, you can Achieve twice the result with half the effort in the promotion process!
Three: Choose a program
It is easy for people to make mistakes when choosing a program, and the author paid a heavy price for this, because the program itself requires a relatively high technical content. If you don’t have the strength, don’t take this porcelain job. The author just relied on a moment of bravery. I need to carry out secondary development on the original cms program, but I haven't done this secondary development work well for nearly a month. There are even more loopholes, which makes me waste a lot of time. It also makes many people idle while waiting for my program to come out, but the salary cannot be reduced. It can be seen that if you feel that your programming ability is not very strong, it is best to outsource it to others, or hire professionals to handle the second step of the program. development, this can improve work efficiency and save development costs!
Four: Website testing
When testing the website, you must consider search engines such as Baidu and Google, rather than testing behind closed doors. When our website was online, we only tested it through port 714. In the end, we found that when our website was officially launched, neither Baidu nor Google Our website can be included, even if we do a 301 redirect later, it still does not solve this problem very well, so we should also pay attention to the method when testing the website! To avoid making a mistake and causing eternal regret!
Five: Server selection
Because our website has special editing and updating content, the content of the website is included very quickly! This made many hackers take a fancy to my new website, so they put a lot of Trojans on it, and there were also many illegal activities on the website. Information, this has caused our website to suffer an unprecedented crisis. The reason is that the server we chose is not good, there are no good security measures, and we do not pay attention to security, which leaves an opportunity for some hackers to take advantage of! In addition, when choosing a server, you also need to look at the speed and stability. You cannot choose just because it is cheap. You must examine it from many aspects!
The above are some of the experiences that the author has summed up in running a local real estate website. You must know that these are all summed up from my failed experiences. I hope it can help the majority of webmaster friends! At least don’t make the same mistake as me again. Error! Source: lady.xdogo.com This is the original first release of the Xi shopping guide website, please keep it for reprinting.
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