The purpose of writing and publishing soft articles: 1. To improve the brand image and popularity through soft articles; 2. To achieve the purpose of product sales through soft articles; 3. To efficiently build external links through soft articles.
Three key points in soft article writing:
1. Ensure the originality of soft articles.
Original content is fresh for both readers and search engines, making it easier for them to pay attention. It is helpful for the editors of the soft article platform to help you recommend it and increase your exposure and search engine weight. Of course, in the early stage, for webmasters who have no experience in writing soft articles, it may be difficult to be 100% original. They can learn from the good ideas of other articles and incorporate their own ideas to finally form unique original content.
2. A stepping stone to user acceptance: article title
Many people sneered at the title, saying that as long as there is good content, there is no need to worry about not having readers. As everyone knows, if the title is unattractive, how can users get to know you? In the end, the soft article was stillborn. In an era that requires efficiency, the importance of article titles is self-evident. Choose a better name for the soft article if it fits the content of the article.
3. Analyze user habits and needs.
User needs: For example, when publishing soft articles on A5, we need to see which articles have more clicks? Which type of articles are more popular with users? What are the common characteristics of this type of articles? Then write soft articles based on the website or product you want to promote. , more targeted.
User habits: Which type of articles are more popular with users and more likely to be accepted and read by users? It is not difficult to find that some articles with many comments and frequent interactions are clearer, more conducive to users' reading, and provide users with a good reading environment. Obviously, such soft articles are more effective and reach a wider audience.
Three aspects of soft article promotion:
1. Needles hidden in cotton wool
Soft articles are called soft articles because they are different from rigid advertisements. They appear in the form of news information. Just like the dolls wearing mascots on the street, it is easier to accept. If a large number of articles related to a certain brand are published in a specific group in a short period of time, this will make the brand or website gain public attention faster, and at the same time, the users in these groups will subtly become your users. .
2. Soft article promotion channels
Find the most suitable and accurate publishing channel according to your purpose of publishing soft articles. For example, if I want to get some external links within a period of time, I publish the soft article to A5 and add the website link appropriately. When the soft article is reprinted, external links will naturally be built. For example, I have a website that I want to promote for webmasters as a user group. I also publish articles on platforms such as A5 and CHINAZ that are mainly webmaster users, so that users here can understand and use my website. Different purposes, different products or websites are released in different channels to achieve the most ideal purpose.
3. The final direction of soft articles
Three parties benefit: readers get the knowledge or information they want to know, the content of the soft article publishing platform is enriched, and the soft article publishers promote their own products or websites.
The above text comes from Cao Cao's blog. Cao Cao's Tuicao.com friendly link platform ( www.tuicao.com ).
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