As of the day before yesterday, the website owner www.xiaoxingzhishaji.cn was naturally ranked from Baidu for the keywords sand making machine, impact sand making machine, and rod mill sand making machine. I have been analyzing the reasons since it fell from the first place on Baidu. After checking all the reasons that may affect the ranking of this site, there are only three biggest suspects: 1. The news I added that day was not fake and original enough, which changed the keyword density of the website's homepage. 2. I deleted too many friendly links that day, which resulted in friend links. The changes are too big, and the three-way links have decreased too much. The directional links of my site that I checked before were included in Baidu's ranking of more than 40, and then dropped to about half of 20.
When I first came into contact with SEO, I read a lot of information and asked for advice from the so-called masters and seniors. They all said that content is king, and a good website structure with friendly links and backlinks can be easily uploaded to Baidu. Maybe I’m just too good at it. There are many websites that I personally think are no better optimized than mine. But they are always ranked very high. What does Baidu look at when ranking these websites?
1. Content is king: I don’t know much about other websites on this point. Let me take the enterprise website I am currently working on as an example. The content of corporate websites is generally based on products and combined with news consultation as the content of the website. Most corporate websites generally put several products on one site for optimization. Most of the website content mainly comes from news information. and technical articles. I am not surprised that some sites with good content have gone up in the rankings, which also reflects Baidu’s view that content is king. However, during this period of optimization, I have also been constantly researching competitors. Many sites have almost no news and technical articles, and their rankings have always been good. What impressed me deeply was that there was a website that I had been adding original and updated content but it was not uploaded. The company handed it over to someone to optimize it and uploaded it within two days. The references of the website were still the same as when I was in charge.
2. Friendly links: A lot of information says that the quality of friendly links will have a direct impact. If the links are to sites that have been demoted, not only will your rankings be affected, but the website may also be demoted. Today, I saw the word "straw forming machine" ranked second, but the friend link surprised me. I'd better post the picture for everyone to see for themselves.
More than half of the sites with friendly links to this site have been demoted, and the snapshots are extremely slow. The earliest news on the site was on 4.30. I don’t know why Baidu ranked him second. Almost all the links I deleted that day were considered to have been demoted and might be implicated. After deletion, the rankings should have stabilized, but they fell down the next day.
3. Backlinks: If the backlinks to my site have decreased too much, then should the opposite links increase too much? Shouldn’t the site www.91shashiji.cn be increased due to my continuous soft article writing? When I was querying this day, I found that the number of backlinks had increased from more than 60 to more than 400 now. Logically speaking, the ranking should be going up, but in the end, it dropped by dozens of places. There were still backlinks to articles and news. I personally think that my performance on the chain is not bad, so why didn’t I go up? I have also seen many sites that have consistently good rankings but almost no backlinks. Does Baidu ranking rely on anti-connection?
4. Website structure: Everyone is saying that website structure is very important. Using div+css code design is good for ranking and optimization. However, I see that the table code pages used by many garbage sites are not concise enough, and the website structure is also very bad. Pages I don’t know what it is. The sites I optimized all use div+css to generate static pages. The optimization in other aspects is not bad, but the rankings of those tables are not as good. There are many websites with poor organizational procedures, but their rankings have always been very good.
Maybe many people will say that if any of these factors are done well, they can be ranked higher. Those sites that do very little of these factors, or if any of them are done very well, I think they really should be ranked. But I have seen many sites that are not as good as mine in these aspects, but the results are that the rankings are better than mine, and they are very stable. One or two sites can be ignored. Maybe there is something about me that is not done well by others. But I have seen a lot of bad websites ranking so well. I not only have to question what Baidu rankings rely on?
Welcome all experts to discuss together.
First published: www.xiaoxingzhishaji.cn Author: Li Xiaoyao Friends who reprint please retain the original rights of the website and the author.