Hello everyone, my name is Muzi Chengzhou. I have written a lot of articles so far. Although the articles are not very good, they are still favored by many friends. They left QQ in the articles and many people added me. I really appreciate everyone’s support for me. support! Stop talking nonsense and get straight to the point!
Today I want to share with you some of my experiences on how to increase website traffic. Everyone knows that for a website to be profitable, it must first have traffic. To have traffic, it must first have a good ranking; to have a good ranking, we must find a way. So what's the best way? Here I have briefly summarized some of the methods that I currently know to improve website traffic. They mainly include the following 10 aspects. I hope you will like it.
1. Choose a good domain name for your website
The domain name of a website is very important. A domain name of .com, .org, or .net has a much higher weight than other domain names of .info or .biz. Search engines will first consider such websites when ranking websites, and your website content will be pushed to the front. I have a deep understanding of this, because I currently have several websites in my hands. Several websites with .info domain names were registered a few months ago, with only 10-20 IPs per day, and one with .org registered a month ago. The daily traffic of the website actually reaches 70 IP, and the ranking is quite good. It has been on the homepage since it was launched and has not dropped down yet. It is worth noting that all these websites are of the same type and require similar efforts. Here you can judge the effect of a good domain name on traffic! It is recommended that you choose .com, .org, and .net when choosing a domain name. This is very beneficial to website ranking and traffic!
2. The design of the website should be simple and beautiful
When users visit our website, they will pay great attention to the experience of our website. Websites with high experience are often popular with everyone and will be given high weight by search engines. In the design of the website, try to choose a simple solution, especially the page code, and try to be as streamlined as possible. A bloated page will make the spider tired when crawling and will not want to come back. It is particularly important to note that the js code is best exported. . In addition, the layout should be simple and clever, so that users can quickly find the content they are interested in on the website, so that users have a good experience when they come back. As for the aesthetics of the website, it is very important. I found that many websites are given a high weight by search engines because of their aesthetics. But don’t use too much JS and Flash for the sake of beauty, especially the navigation part, don’t use flash.
3. The keyword layout of the website is reasonable and clever
The keyword layout of a website is a science worth studying. I found some opinions about the keyword density of the website in SEOwhy, but I still stick to my own idea: try to control the keyword density of the website to 7%. Around 8%, be careful not to exceed 8%. This will increase the weight of the web page without being punished by search engines. The keyword layout of the website must be natural and reasonable, do not deliberately pile up keywords, and do not do "illegal and disorderly" things in order to increase keyword density. Generally, the keyword layout of the homepage is very important, because the weight of the homepage is very high, so. The layout of the content page starts with the home page, which generally includes the website title, meta tags, content, column pages, etc. The column page should also pay attention to these aspects. Keyword layout is also very important. Generally, the article title, article keywords, and content need to be well laid out. The best thing in the content is to have one keyword at the beginning, middle and end. There are also alt tags, domain name pinyin or English words. In short, do it in all places where keywords can be set, but be careful not to exceed 8%. In addition, it is worth everyone's attention to fully grasp the layout of long-tail keywords. These are good keywords for directional traffic and precise traffic. Once the keyword layout is done well, the higher the weight of the website, the better the ranking will be and the higher the traffic will be.
4. The internal link construction of the website must be active and reasonable
Building internal links for the website is something that must be done every day, but everyone must pay attention to the introverted construction of the website and pay attention to being proactive and reasonable. There are two positive points here. One is that there are frequent updates. It is best to build some internal links for the website every day. The best thing is that the content pages link to the homepage, column pages and related pages. The first is to check frequently to check some dead links. , modify or delete these links. Needless to say, it goes without saying that the links on the home page, column pages, and content pages should be reasonable and clear. Once you have built internal links, search engines will be able to crawl your web pages faster and more, and users will be able to find what they want faster. These are very important for improving website traffic.
5. Refined website content
Content is king at all times, and good content is the best guarantee to attract users. Never do website content with the intention of completing the task. Either don’t do it, or do it well. What kind of article is best? Some people say that of course the original ones are the best, but I actually have never agreed with this view. First of all, this view is only one-sided; secondly, this view will mislead many people. Good content does need to be original, but original content is not the best. Can we just write a few irrelevant sentences in an article and count it as a good article? A good article actually doesn’t matter whether it is original or not, but how relevant you are. An irrelevant article will not be recognized by search engines, nor will it be recommended to users; what matters is how fake and original you are. It is recommended that you perform a major surgery on other people's articles, add or delete from the beginning to the end, and add your own words to make it meaningful; I care about your authority. I found that an article on my website was reprinted by a website with a much higher weight. Finally, the articles on other websites will be more authoritative, which is very detrimental to our website, so we must pay attention to the authoritativeness of the articles. It is recommended that everyone should insist on updating articles every day, and do it regularly and quantitatively. The content of the website is best to include pictures and texts. It would be even better if there are some exquisite videos. The more beautiful the website is, the better experience it can bring to users and the more it can attract them to come back again. These are essential content practices to drive high traffic to your website.
6. Stable and high-quality external links
The traffic of a website often depends on stable and high-quality external links. The number of external links of a website directly affects the traffic of your website. When making external links to your website, you should pay attention to making links in all related fields, and you can also make some in unrelated fields. The purpose of this is to increase the breadth of links to the website, the more websites you have links to. , the more people know about your website, the more likely they are to convert into profitable customers for your company. Relevance is a very important point to mention, because many times website traffic comes from these highly relevant external links. For example, if you answer questions related to the website content on Baidu and bring your website link, it will definitely Someone came to your website from Baidu. In addition, when making links, you must pay attention to stability. Don't make them today and have them deleted in a week. It will be harmful to the website, so everyone should pay special attention to the method when posting, and try to leave as many links as possible. Don’t get deleted while linking yourself. The last thing to mention is definitely the number of external links. As mentioned before, the more the better, so everyone must persist in building external links for the website. If you have the most external links in your industry, your ranking will be better. Naturally it will be fine. If you do these things well, your website traffic will definitely get better and better.
7. Use a good server
If possible, it is best to purchase your own server, which is very good for website speed and space quality. Of course, many individual webmasters cannot afford it. I think as an individual webmaster, sometimes it is not necessary. At this time, you must pay attention to choosing a good server provider. Personally, I prefer Wanwang’s and Xirang’s. If you have any good ones, you can recommend them. The patience of users to open a webpage is very limited. If it exceeds 3 seconds, they are likely to close your webpage. Also, search engines don’t like websites with poor page opening speeds, and sometimes they even stop visiting them, which would be fatal. Traffic is often wasted because of this, so be sure to use a good server.
8. Use bidding ranking to increase traffic
Everyone should have a deep understanding of PPC. Both Baidu and Google do PPC, and other search engines are also doing it. But as a domestic website, Baidu is definitely the first choice, followed by Google. Baidu is very good at bidding. Sometimes if an industry is highly competitive, it can put up to 10 promotional links. This is very unfair for natural optimization, but it is very useful for companies that want to increase traffic through bidding. Not bad, of course, the competition is also very high, and a lot of promotion fees must be spent. When using PPC, you must pay attention to adjusting the words. Don't blindly add a high price to each word, otherwise you will waste a lot of money on some junk traffic. Tuning words requires a lot of experimentation and adjustment to find a balance point and maximize the benefits for the company. Especially for early-stage websites that are not famous and do not rank well, you must pay special attention to using bidding to generate traffic. Not only will it bring benefits to yourself, it will also be very helpful for improving the ranking of the website in the future.
9. Provide access to various devices
Now that we have entered the 3G era, many people are using mobile phones to access the Internet. If your website is awesome and good enough, you must pay attention to providing convenient access for mobile users. I think the traffic brought by mobile users will increase in the next few years. Come more and more. In addition, everyone should also note that due to different personal preferences, the browsers chosen are different. Sometimes due to compatibility reasons, our web pages will be deformed in some browsers, which will give website users a very uncomfortable experience. A good image. I believe many people will leave immediately when they see the messy picture. So here, it is recommended that everyone debug each mainstream browser before making a website, so that all browsers can display their website beautifully. The improvement of these two aspects will bring a considerable improvement to your website traffic.
10. Use link bait for your own website
Link bait is actually an external link, but its effect is far greater than the external link you send. The purpose of doing it is to divert traffic to the website. Many times, a good link bait can bring thousands or even tens of thousands of IPs to our website. I used to play Renren in college, and now many Taobao masters also play Renren. I found that there are so many link baits in Renren. I remember there was a very popular article about Taobao, saying that Taobao’s internal employees were Where to find treasures, I am sure many people will be attracted to visit the store to buy things. I have no statistics on this article, but it is estimated that it has hundreds of thousands of reprints! There are many similar articles. The purpose of introducing one here is to introduce you to an idea. You can find other link baits to induce your potential customers to come to your website in good faith (goodwill mentioned here means to let users come to your website voluntarily. website, not forced).
Okay, that’s it for my top ten ways to increase website traffic. Friends who think it’s good, please give me more support. Your support will be my motivation, haha!
This article is provided by the editor of Mu Zi Chengzhou http://www.zhihanqi.org . Please indicate the source when reprinting. Thank you for your cooperation!
Thanks to Muzi Chengzhou for his contribution