1. Obtained from websites with high weight and relevant subject content
Your website is Internet content, so you'd better find links to Internet-related websites, which can improve your ranking.
2. When making friendly links, pay attention to the relevance of the site content.
3. Do not point all external links to the homepage, otherwise you may be punished by search engines. Try to add as many links to internal pages as possible.
4. Do not use the same anchor text for keywords
This has been mentioned frequently on zac’s blog. Just like my website, I don’t use the keyword Gubaiyou in all my websites. Sometimes I use Gubaiyou Studio to avoid search engines from suspecting that you can Penalty for building external links.
5. Avoid linking to sites that are expressly prohibited by national laws and regulations.
Needless to say, right? On the contrary, we should link to government websites and educational websites. Of course, this depends on your connections.
6. Do not link with link factories or self-service links
The link factory cuts off the links of this group from the outside world, forming an island of links. This can easily be penalized by search engines.
7. The biggest concern for everyone is how many external links are appropriate when building a website. In fact, as long as they are natural and even, it will be fine. The speed of link increase must be uniform. Don't have 30 today and suddenly 50 in a month. This is very dangerous. . It is best to control the homepage to 30 output links, because everyone knows very well that the more output, the more weight will be dispersed.
8. When making friendly links, you must use text links. I mentioned in my previous article that only text links assigned to the other party’s website have the highest weight. Search engines are the most friendly to text formats. Our www.qq2009qq2009.cn and www.igubaiyou.cn will only link to text. On the one hand, it prevents slowing down the loading speed of web pages, and on the other hand, it is from the perspective of search engine friendliness.
9. If the other party’s website puts friendly links into an iframe, your website will not receive any weight. Don’t trade with this. Everyone should pay attention to this. Although few people use frames now, it is not ruled out that some people deliberately use frames to prevent link weights from being output. As for how to optimize the frame framework, I might as well introduce it to you below:
First, use Noframes for optimization
The <noframes> tag must be placed inside the frameset, appearing after the last frame (that is, the last <frame/> tag) and before the outermost </frameset> tag. Think of Noframes as a home page with ordinary text content, containing links to the <frame> page and text with keywords between <noframes>< /noframes>, and text with keywords also appearing outside the frame. content so that search engines can search for the information within the frame.
<noframes>
<body>
<h1>Gu Baiyou</h1>
<a href="http://www.xxx.cn/">Link</a>
</body>
</noframe>
Second, use the embedded frame iframe
Just like a sub-window is embedded in a main browser, the content is automatically opened. The iframe can be embedded in any part of the web page and the size can be modified at will. The code:
<iframe src="Gubaiyou..htm"width="100"height="200"scrolling="no"></iframe>
Let’s talk about the scrolling attribute here. This is defined as whether there is a scroll bar. Yes will have it, and no will not.
That’s all about the optimization of this framework structure. Of course, these are all contents in books. If you want to know more, you have to read the books and practice them.
These are the 9 issues I put forward that must be paid attention to when building external links.