Optimization is like building a house. If you want your house to be strong and solid, you need to lay a good foundation. During the optimization process, the most important thing is to make the content of the web page good. This is the essence of a website. , can you retain your visitors.
The content of each web page should be appropriate
First of all, when we write content, we need to consider the density of keywords in the entire page, so the content of the web page should be greater than 500 words. But also considering the density of keywords, the content of key web pages should not be too much. For relatively large content , you can consider displaying it in paging form. Also, if the content is too long, many visitors will be scared away by the dense words. In fact, a web page requires concise and clear content and highlights the key points.
Display keywords in different ways
Both users and search engines will notice if you make a word on the page appear differently. Therefore, we can use bold, italics or red fonts to identify keywords, but do not use underlines ("u" tags) everywhere on the page, which will cause users to confuse text and links. In addition, for the sake of code neatness, paragraph tags "p" and "/p" are also used in the main text of the article. The webmaster of www.bh01.com recommended an online editor to me, which can optimize the code in the main text.
Keywords should be distributed reasonably
Increasing keyword density is to improve the ranking of web pages, but after all, the content of our web pages is for users to see, so we can't be verbose in order to improve the user experience. Generally speaking, two-word, three-word, and four-word keywords should be scattered throughout the text with appropriate frequency. Another way is to add web page keywords to the ALT of the image in the text.
Content optimization has a great impact on SEO, so don’t blindly pursue optimization techniques in code technology and external links, while ignoring the most fundamental content optimization.