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At the beginning of the new year of 2011, it is the peak period for corporate website revision. Our company is no exception. The website also needs to be revised. Two indicators are given: one is to simplify the web page, and the other is to make the website have better search rankings. . The first one is a design issue, and the second one should also be the purpose of most of our webmasters’ revision. However, in the actual revision process, the risks are also very great. If the revision is not appropriate, it is likely that the search rankings and There will be big twists and turns in the inclusion, and the gains may even outweigh the losses. So what issues should we pay attention to during the website revision process, and what work must be done?
First of all, the purpose of our revision must be clear, to bring a better experience to users. By optimizing keywords, pages, structures, etc., we can achieve the effect of website search optimization. Let me talk about some of the work we have done for search:
1. Before the revision, we searched for the pages of the old website that were ranked in the search and the pages with relatively high weight. We put these pages into the new website as they were. Even the address of the page was not changed. We cannot waste the ranked pages.
2. In the new website system, the website content administrator is required to enter the title, keywords, description, and content according to the rules when publishing an article. It is very uncomfortable to abandon the old version of the website where only the content and title can be filled in. An article publishing system that is good for SEO. In fact, most CMS systems now have this function, which can reduce a lot of development time.
3. The website address (url) naming rules of the new and old websites should be consistent. The current system can import the database to directly generate the page. The advantage of keeping the same is that after regenerating the content page, the URL of the new and old websites will be consistent, so search Articles that have been included in will not be unable to find files when opening them. If a large area of web pages cannot be opened, the impact on users and searches will be great. If the website address (url) must be changed Naming rules, be sure to make a 301 redirect before changing them.
4. Do not change the internal structure of the website easily. The internal structure has a great impact on search. If you make major adjustments to the internal structure and columns, then search is likely to regard your site as a new site. In this way It will be impossible to inherit the weight of the old site, which will cause great losses. It is best to add new columns without changing the overall structure, rather than changing the old columns.
5. Create a 404 error page. After the website is revised, it is inevitable that some web pages cannot be opened. If it directly shows that it cannot be opened, then your potential customers will leave directly. In order to retain customers, we created a 404 error page. , and added content related to the current error page to be displayed on it, so that useless 404 traffic can be converted into effective customer traffic, and it can also allow search to crawl new pages faster.
6. After the new version of the website is launched, in order to allow search to recognize the new website as soon as possible, we must also do the following tasks:
a. Look for high-quality external links and friendly links. This is a relatively fast way, allowing searchers to quickly crawl your new site through links and include them.
b. Make an xml map and submit it to each search engine
c. Prepare rich original articles and strive to update the website every day. If possible, publish the manuscript to relevant industry news stations. The effect is very good.
We persisted for about a month and found that the new site has been greatly improved in terms of inclusion and ranking compared to the old site. We hope that this will be helpful to friends who are preparing to revise or are hesitant to revise.
Webmaster Academy ( www.pigzz.com ) Original article, please indicate the source when reprinting.
Thanks to bestsky for your contribution