On December 28, 2010, ZAC was a guest at SEOWHY and talked about the new direction of SEO in the future with many SEOers. He gave everyone an online exchange on the past of SEO and the future prospects of SEO. Senior ZAC personally answered questions about SEO raised by relevant friends. SEO has been around in China for about seven years, so what is the new direction of SEO in the future? I was also fortunate to participate in it and listen to the unique insights of ZAC seniors on the new direction of SEO. I made this summary of my thoughts on ZAC’s visit to SEOWHY this time, and the content was expanded upon by ZAC’s original words. Everyone is welcome to support. If you don’t write well, you can leave me a message. Welcome to communicate and learn together. Thank you!
1. The Prospects of SEO
1.How long can SEO last? SEO exists with the existence of search engines. In the foreseeable future, search engines will continue to play an important role in obtaining information. Therefore, with the existence of search engines, there is no need to worry about the future of SEO.
2. Is SEO saturated? No industry is absolutely saturated, and the same goes for SEO; besides, there are many traditional companies that don’t even have websites, or they don’t make full use of websites. When they think of using the Internet to promote and sell their products, SEO’s Demands and opportunities have increased accordingly.
3. Differentiated SEO? Baidu products occupy more and more space and seize and hijack more and more traffic, so the corresponding space for SEO will also shrink. Then the only way is to do keyword research carefully, find words or industries that Baidu or large websites have not yet covered, and then make the website stronger and bigger. Use differentiation to occupy a place on search engines. You can pay more attention to integrated searches such as pictures and videos. They can also bring you a lot of traffic.
4. Is SEO necessary for corporate websites? If a website can make money, it can do it without SEO... SEO is just a tool no matter what, and no big company will say that it only relies on SEO. The core competitiveness of the enterprise website comes from the core competitiveness of the enterprise, and cannot come from SEO. For example: a company can produce cancer drugs without SEO or even promotion, it can make money and gain popularity.
5. Who do SEOers serve? If you have products, make your own website and sell things. The first choice is products that you can control, developed by yourself or with reliable supply. The second option is to sell other people's things through website alliances; if you really can't find anything to sell, you can create an English website or adsense.
6. What is the way out for full-time SEO and SEO companies? Full-time SEO moved from small and medium-sized companies to large companies, from SEO to vice president of marketing, from part-time job to entrepreneurship. If you want to build an SEO company now, I think it's best to have strong offline or traditional connections and marketing channels. Don't expect people who rely on the word "SEO" to boost performance or rely on websites to make a living. SEO is not suitable. The same goes for those seemingly powerful websites. They don't become powerful in just a few months. I rarely hear that companies that specialize in SEO services can do a very good job.
2. SEO and Marketing
1. Those who do SEO must understand that they are doing marketing. Don’t abandon marketing just because SEO no longer exists. SEO is just a tool to assist marketing.
2. The basics of SEO are almost there, and we should expand more into marketing and ideas. SEOWHY can rank first in searches for "SEO", and it cannot be achieved by optimizing the website in a narrow sense.
3. If you want to be an online marketing company, then just be an e-commerce company and make money marketing for others. Why not serve yourself?
3. SEO optimization and thinking
1. Ranking and algorithm: There are many details in the SEO optimization process. Don’t always dwell on which detail is more important, let alone the fluctuation of rankings. Many phenomena in the SEO optimization process are normal and inevitable. All you can do is expand content, attract links, and strengthen the website to stabilize rankings. Don’t pay too much attention to the algorithm. It may be more effective to spend your time thinking about how to generate more original content, how to improve inclusion, how to improve conversions, how to mine keywords, etc. But the search engine algorithm will only move forward, not backward.
2. The purpose of SEO is for higher conversion rate, more transaction volume, and profit; not for shooting stars and rankings.
3. SEO balance: Don’t do anything 100%. For example, external links and anchor texts must not be 100% target keywords. Never use 100% friendly links, never link 100% to the homepage, etc. In fact, if you don't do SEO deliberately, you can achieve a balance. Naturally attracted links can provide a balance, because it is impossible for 100% of the anchor text to be the target keyword.
4. Basic SEO optimization process: keyword research, competitor research, content design, website structure optimization/design, page optimization, external link building, traffic analysis, and strategy adjustment. .
5. Small website SEO: Keyword research (of course, it must be related to your own products and industry). Competing with big companies for hot words is the most difficult road. Look for words that are not covered by others, and use your strengths to compete with others' weaknesses, which is the differentiated SEO mentioned above.
6. Large website SEO: The key is to solve the link structure and inclusion, so that the page has the opportunity to obtain long-tail traffic. Of course, no matter what kind of website, basic optimization on the page is essential, such as title writing, keyword distribution, etc.; the basic optimization methods and processes of various websites are the same.
7. Content relevance: Irrelevant content is not good for refining the theme of the website, for example: talking about SEO on a website selling tea.
8. Anchor text diversification: If the anchor text is too concentrated, certain problems may arise, or it may be considered by search engines to be over-optimized or cheating. The anchor text needs to be appropriately dispersed.
9. Long-tail ranking of internal pages: As long as the internal structure and collection are OK, the long-tail ranking of internal pages mainly depends on the weight of the entire website, and the accumulation of website weight requires time and multiple sources and various external links. 10,000 links from the same website are far less effective than 10,000 links from different websites.
10. Can I promote a lot of words? It can be done, but it must be difficult. However, the promotion is generally not always 10, for example, the promotion is turned off at night, or the budget is spent. If it is really popular, it means that the profit is good. If the profit is good, there is value in pursuing it.
11. What if it is an old website group that has occupied the ranking for a long time and cannot be attacked? I personally would suggest avoiding it and building websites for other products or industries, so there is no need to compete here. There are many markets, products, and opportunities. When entering an industry, the decisive factor is often not SEO, but the supply of goods, professional knowledge, hobbies, etc.
12.Will robots transfer weights? Pages banned by robots.txt also pass weight, so there will be a weight loss. Simple JS also transfers weights. If you confirm that there are pages that do not need to be included, it is best to use meta noindex follow.
13. Are station groups and sprockets effective? It is effective, and it rises very quickly and makes profits quickly, but at the same time, it is processed by search engines very quickly. Of course, whether it is algorithmic or manual, Baidu seems to lack preventive measures and can only make up for it afterwards.
4. SEO and Enterprises
1. The question of profit model depends on whether these profit models are concentrated on one product or service. If so, they should be placed on one website. But don’t make the profit model too complicated. It’s better to combine multiple profit projects into at most a few packages, otherwise users will be confused.
2. Brand building is extremely important in the future. Branding plays a great role in improving conversion rates and reducing SEO costs and risks.
3. Reduce reliance on search traffic and rely on Baidu or other search engines to bring traffic. This is quite dangerous. It is necessary to explore the company's products themselves, and the products themselves have something commendable. Develop core products to bring more target customers, and at the same time increase the company's visibility.
5. New directions of SEO (SEO and SNS)
1. The SEO industry itself is only a small one, and the competition is fierce. The real place to be used is in other industries, selling traditional industry products.
2. SEO transfer to SNS platform: Nowadays, the majority of Internet users are increasingly inseparable from various SNS websites like Facebook, Twitter and Foursquare. SNS tools; especially the very time-sensitive information such as Twitter and Foursquare, the quantity is updated. The speed is so fast; therefore, search engines will pay more attention to websites of these natures, so we should pay more attention to information such as SNS Weibo. When website names and links appear on SNS websites, and in whose account they appear, sooner or later they will be regarded as important ranking factors like current links. It is an inevitable trend for netizens to move to SNS websites, and search engines have no choice but to keep up. What websites everyone talks about and spreads on SNS will be a strong signal to search engines. At present, this signal is not obvious in the algorithm. It should be that the search engine has not found a suitable method to filter the noise.
3. Optimizing search results is no longer just about optimizing website rankings or traffic; search engines will gradually develop towards providing high-quality search results. The best search experience is that users can obtain accurate information in the first time.
The above is purely personal opinion, thank you everyone. If you have better opinions, please leave me a message and provide your valuable opinions on this article. Thank you!
Author: Liu Yongde@SEOCharm, please keep http://www.seocharm.com for reprinting, thank you!
Thanks to Liu Yongde for his contribution