I've been reading zac's book recently, and I have a lot of feelings while reading it! This time I would like to discuss with you the over-optimization problem that I often encounter recently. As zac said, in fact, to be precise, there is no over-optimization. The correct term should be wrong optimization, which has been punished by search engines. Or if the weight is reduced, then it can no longer be called over-optimization, but rather wrong optimization. SEO personnel should understand where optimization can be done on the website and outside the website, how much can be done, where cannot be done, and where to do it rigorously. They should be very clear, because once a good method is overused, it will Common results of negative marketing on websites include website devaluation, keyword rankings dropping and disappearing, etc. Therefore, when we do SEO promotion, we must know what to do and what not to do. The following is a summary of over-optimization. Some common characteristics can be used for self-examination and analysis to avoid losses caused by over-optimization of the website.
If you find that the website title, H tag, keywords and description of the website you are promoting, the page content keywords in bold and italics, the same anchor text inside leads to the same page, pictures, alt attributes, the first paragraph of text of the website, and the main text content Among them, keywords are placed in the last paragraph of text on the page and in the URL where the keywords should be highlighted. Moreover, the external link anchor text of the website you promote is the same, and they all point to the same page. The external link anchor text, page title, and H1 tag are completely consistent. While promoting the new website, the external link growth rate is too fast, and the growth rate The loss rate and loss rate are very unstable. If your website fully meets the above conditions, like when I was making a website, I seriously over-optimized it. I always thought it was a normal optimization method and there was nothing wrong with it. It's a big problem, but I found that I was seriously wrong. Baidu gave this website a serious demotion for half a year. Then I can definitely say that your website is very close to being demoted and over-optimized. You are either being demoted or on the way to being demoted. But if your website is an old website with a very high weight or your website content quality and user experience are very high, then you can survive. But if your website content quality is not high and the customer experience is not good, then you will It will be seriously considered as over-optimization and will be quickly demoted.
If the website is deemed to be over-optimized by the search engine, the simple but very obvious result will be a decrease in keyword ranking. During the self-examination, if you have not used other cheating methods but have been demoted, then over-optimization is You need ways to check yourself. The general solution to over-optimization is to optimize the areas where keywords are particularly prominent, such as external links diluting the number of anchor texts, and internal articles on the website reducing the number of specific anchor texts, increasing the quality of website content, and making the entire website again search engines. Recognition thereby restoring weight.
In fact, we can't cover everything when optimizing, but if we focus on high-quality content and excellent customer experience, set a goal for yourself for external links to the website, and use it to your heart's content, as long as you pay attention to the speed of construction. ,quality. Spend more time and energy on the internal aspects of the website itself, then I think your website will stand out in the future competition. After all, SEO is not a short-term job that can achieve long-term results. SEO requires you to continue to promote and accumulate. The weight value can achieve the long-term promotion effect you want!
Source: www.stqkj.com
Thanks owangyongo for your contribution