1. Directory level: The structural arrangement of the directory should generally not exceed three levels. Search engines will generally only crawl the first few layers. The weight of the inner layers will be lower, and they will even give up inclusion of the inner directories.
2. Naming of directories and files: Keywords can be used in directory names and file names. For example: www.zmzhe.cn/taobao/ (for Taobao store experience exchange platform). We usually use hyphens "-" to separate keywords appearing in the path, such as: made-in-china.html. At the same time, we must follow the principle that the shorter the path, the better.
3. Use a program to generate static web pages from dynamic web pages. Dynamic URLs often contain characters such as ?, =, %, etc., which cannot be well recognized by search engines, and are extremely detrimental to search engine crawling and inclusion. Now general web pages are generated Static HTML page.
4. Navigation structure: clear layers, prominent secondary ones, for example: online store experience exchange > Taobao | Yes | Paipai. You can set up columns for the main optimized keywords and special topics for the popular keywords.
5. Make a website map. A good website map design often uses the topological structure of the website to reflect complex directory relationships. It is static, intuitive, flat, and simple, and is very friendly to search engine spider programs.