Website weight is the final result of a website’s internal algorithm in a search engine. Of course we can't see how much weight our website has. However, the weight directly affects the ranking of the website. It is easy to find a phenomenon. The keywords of the subdirectory pages of some large websites or subdirectories under the second-level domain name can be ranked in front of the top-level domain name keywords. The rankings of Baidu's own products, such as Baidu Zhizhi and Baidu Encyclopedia, will also perform well. The level of weight plays a decisive factor here.
Many webmasters have a conceptual problem. In fact, most small websites are now doing rankings, and large websites are optimizing website weight. The purpose of optimizing weights is of course to drive the inclusion of the website and improve the ranking of long-tail keywords. Search engines are the entrance to the Internet. If you want to gain high weight from search engines, you must follow its rules. Here are four factors that influence weighting.
1. Website construction time
The algorithms of each search engine are different, and the position of time factor in website weight is also different, but the general trend is that the impact of time on website building cannot be ignored.
How long a website has been operating directly reflects the level of care of the website. Everyone knows that new sites are slowly included, and the ranking of new sites will not make a qualitative leap in the short term. Generally, after 2-3 months, the website is gradually recognized by Baidu and can obtain a good ranking. At present, Google's time weight factor is mostly in units of years. Baidu's algorithm has become very flexible after rectification at the end of last year. Newly launched websites will not experience too many ups and downs, and will have the same weight as some old websites. Generally, Baidu's time weight factor is calculated in units of months.
2. Relevance of website content
The authority and relevance of a website directly affect the weight of the website. Most webmasters care about the originality of website content, which is understandable. But which of the current websites is 100% original, and appropriate reprinting is also necessary. Relevance plays an important role here in the calculation of website weight. The more relevant the website content is, the more professional the website is, and the better the user experience. High-quality content can win the favor of search engines.
3. High-weighted links
Links have many uses in search engine rankings. Improving rankings and increasing weight are both important tools. Therefore, the operation of links is an ability that webmasters must master. High-quality links in the short term can quickly increase the weight of the website. Many webmasters also use the method of purchasing links to build their websites. One thing to note is that the existence time of links will also affect the search engine’s evaluation of the website. Generally speaking, abnormal links will be regarded as cheating. If you want to do it for a long time, website, or obtain it through normal channels.
4. The impact of weight on rankings
Whether the new website should focus on keyword ranking or website weight is a difficult choice. The resources we have are limited, especially high-quality link resources. If these links are used on the homepage, the weight of the homepage will be increased, and then the weight will be transferred to various pages within the website. This is the idea of big websites. . The cost of doing this is usually months of persistence before you see results.
On the contrary, if these links are distributed on keyword pages, the effect will be seen in the short term. The effect of improving the overall weight of the website will be greatly reduced. Here, I suggest that everyone pay more attention to the long-term interests of improving the weight of the website, build the website carefully, and do a good job.
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