Qingdao Wedding Network is a local wedding portal that Qingdao SEO will focus on building in 2011, so most of the external links left by some soft articles written now are contributed to the Wedding Network. More than a month after the website was launched, the main keywords have already entered the Baidu homepage. Currently, there are more than 3,000 external links. The strong external links can be said to make the website rankings tend to rise steadily. Up to now, Qingdao Wedding Network has been online for four months, but one of the most troublesome problems has been that Qingdao Wedding Network Baidu only includes a home page with 3W, so I wrote an article not long ago, "A website only including the home page does not mean that the website is "Reduce Rights" was written for wedding websites at the time, but there was no analysis of the reasons and consequences of including a homepage. Today we will do a simple analysis on this issue.
I have built so many websites and this is the first time I encountered this problem, so I don’t know where to start. Later, I asked some SEO experts in the same industry to analyze why the wedding website only included the home page. The explanation given was that the search engine had misjudged the preferred domain. The so-called preferred domain is the domain (sometimes also referred to as the canonical domain) that I want search engines to index web pages. To put it simply, the misjudgment of the preferred domain is that I want the search engine to mainly include the domain name www.0532hq.com instead of the domain name without 3W, but now the webpage under the domain name without 3W happens to be included by the search engine. So the next step is to solve the problem of the preferred domain, because generally speaking, many netizens only know domain names with 3W, and we usually call them 3W. If we don’t solve the problem of the preferred domain, it will have a very bad impact on the user experience. , and website ranking will also be hindered.
Why is Qingdao Wedding Network misjudged as the preferred domain by search engines? First, set the default homepage of the website space (go to the default homepage setting of your space provider's website background to change it). You must pay attention to this issue. Depending on the program of your website, you need to set it up. Some websites are transferred to the space. The inability to open is sometimes related to the fact that the default homepage is not set. Secondly, if it is not set, it is very easy to lead the search engine into a dead end. At the beginning of the wedding website, I was careless and forgot to set the default homepage. Secondly, due to website program problems, many links use URL addresses that are not absolute paths. For example, the default program of DreamWeaver uses non-absolute addresses, such as: /adc/123.jpg or /abc/456.html, etc. This will also cause The preferred domain judgment is wrong. Secondly, if we do not pay attention when making anchor text or friendly links outside the site or within the site, and the links that originally have 3W do not include 3W, it will also lead the search engines into misunderstandings, causing the problem of wrong judgment of the preferred domain. Mainly for these reasons. Now that we have found the cause, we must start from the root and lead the search engine out of this dead end.
Solutions to resolve errors in search engine preferred domain determination:
First, do a 301 redirect. For details on how to do it, you can ask Baidu.
Second, standardize URLs and unify URLs as absolute paths. For example, if the original address is /adc/123.jpg or /abc/456.html, change it to: http://www.***.com/abc/456 .html is written this way.
Third, use your preferred domain address in all places where you want to send a URL or link (anchor text and friendly links inside and outside the site, etc.).
In this way, by identifying the problem, solving it, and waiting for Baidu's big update, the problem of incorrectly determining the preferred domain will be solved.
The article comes from: Qingdao SEO's blog http://www.y7f8.net/seojingyan/69.html . Please retain the source for reprinting, thank you.
Thanks to Qingdao SEO for your contribution