The entrepreneurial environment for small and medium-sized webmasters is worrying
On May 29 last year, the 2010 Fifth China Internet Webmasters Conference was successfully held in Beijing. At the conference, the "White Paper on the Survival and Development Status of China's Internet Webmasters in 2010" released by DCCI, a third-party investigation agency, showed that the living environment of webmasters is worrying. 42.2% of webmasters have no income, and the monthly income of webmasters does not exceed 2,500 yuan. The proportion of long-term webmasters has increased from 60% in 2009 to 80.5%, and 58% of Chinese webmasters have a monthly income of less than 500 yuan. The biggest problem currently faced by webmasters is that their own transformation has not kept pace with the changes in the entrepreneurial environment. Most webmasters are still stuck in the original ecological level of relying on advertising alliances to survive, and even running several garbage dumps that rely on traffic to survive. When a small number of webmasters successfully transform and upgrade and move towards a higher level, the vast majority of webmasters are still in a dilemma of working alone, following the trend and failing to achieve profitability.
With Yahoo's huge back, Google still relies on innovation to survive and grow; Microsoft's dominance has not stopped Apple's exquisite creativity. Facebook's entrepreneurial myth has been made into a movie. It is said that whether it is domestic or foreign, there is no shortage of successful cases of entrepreneurs on the Internet. Domestic giants such as Tencent, Baidu, and Alibaba have also worked hard to build their world from the bottom. No matter you are creative or have ideas, God will always give you a fair chance to succeed. But the number of places is limited, and only a few can stand out. After ten years of development, the domestic Internet has undergone earth-shaking changes. The entrepreneurial environment has become even worse under the monopoly of a few giants. Although the threshold is getting lower and lower, the competition is indeed becoming more and more cruel. Especially after the large-scale network rectification in late 2009 and early 2010, the CN domain name real-name system and website photo registration system were implemented. Small and medium-sized webmasters need to spend more cost and energy to operate the website. Coupled with the country's increasingly strict crackdown on illegal information and copyright, webmasters have to think about how to transform and break through.
Find breakthroughs from local websites
On December 4, the "Second China Local and Industry Website Summit" hosted by phpwind, a general website building software and service provider under Alibaba Group, opened grandly in Hangzhou. Many Alibaba Group executives including Jack Ma, Zeng Ming, and Wang Jian attended the conference. The conference also invited Rong Xiuli, Chairman of Tianyu Langtong, Lu Yi, Deputy General Manager of Sina Weibo Division, Fu Zhihua, Deputy General Manager of DCCI Internet Data Center, and other important guests. level guest. With the theme of "Innovation, Integration and Development", many guests and more than 3,000 small and medium-sized webmasters present held a heated discussion on the development prospects and layout of local websites in the future. In his speech, Wang Xueji, President of phpwind, emphasized that the development trend of Internet platform operations has become increasingly obvious. In the future, the form of cooperation between Internet industries will develop into cooperation between multiple platform businesses, and the platform will bring its own Advantages: Build a new ecological environment together with more community websites.
Today's Internet segmentation trend is obvious, and localization and industryization have become the main directions of website transformation. Excellent local websites continue to stand out and take root in major cities, becoming a unique landscape on the Internet. At the Hangzhou Local Industry Website Summit, Qian Yu, CEO of Changzhou Hualong Lane, as a representative of local websites, also made a wonderful sharing on the theme. The author also randomly interviewed some webmasters of small and medium-sized local industry websites. Among them, Mr. Liu Dawei from Hubei Xianning Network ( www.0715678.com ) told us: "This conference has set up three major theme sub-venues: Innovation Leads Opportunities - Wireless Applications It can be seen from the technological innovation sub-venue, the integration and gathering strength-community e-commerce sub-venue, and the open and common development-Internet advertising and marketing sub-venue, that the current development prospects of local websites are unlimited, especially on the basis of innovative ideas. Closely integrated with wireless applications and electronic social services, and following the Internet trend, local websites still have great potential for marketing with the help of emerging media such as Weibo. Although there are basically mature local websites occupying the market in first- and second-tier cities, third- and fourth-tier cities still have great potential. The city has just started and the market potential is huge. "
Liu Dawei, the website manager of Xianning, also told us: "I have been working on the Internet for 8 years and am one of the well-known webmasters in Hubei. My experience of working at NetEase has improved my understanding of the Internet. The reason why I chose to leave my job and start a business because I took a fancy to the opportunities contained in the current local industry websites. Although the harsh entrepreneurial environment has pushed the webmaster to a dead end, there are naturally opportunities when there are difficulties. Similar to 360 Chairman Zhou Hongyi’s point of view, there are currently not many opportunities for individual entrepreneurs in China’s Internet. Several major Chinese Internet oligarchs have penetrated into every corner of the Internet, including some very small fields, making it difficult for individuals and small companies to Compete with them. However, as long as there is innovation, sufficient professionalism and hard work in any industry, there are still many opportunities for success. Therefore, it must be specialized and precise. Currently, there is a large demand from users in the local industry market, and this part of the market is exactly that. The market blind spots that the big guys cannot take into account, as long as you persist, the opportunities in subdivisions will allow webmasters to be reborn like a phoenix. "
As far as the author understands, Xianning.com is a local comprehensive community website in Xianning City (prefecture-level city), Hubei Province. The website was established in June 2010. Currently, there are only 4 people running the team, but thanks to strong online and offline promotion, the website has already accumulated initial popularity, with a daily IP address of about 2,000 and daily posts of about 3,000, making it the largest local community website in Xianning. Its predecessor was Xianning Kaixin.com ( www.xnkaixin.com ). Webmaster Liu Dawei told us that the replacement of the new domain name was completed on New Year's Day this year and is moving towards a higher level. Xianning.com adheres to a user-centered attitude and provides users with localized information services based on real estate, dating, recruitment, and tourism in the Xianning area. In addition, the biggest feature is the launch of Xianning Mall, which perfectly integrates e-commerce with local communities. In terms of promotion, it is committed to the perfect integration of online and offline. It has developed 500 merchants and has initially achieved profitability. Liu Dawei said that in the future, the website will be more deployed at the county level, striving to cover all counties and cities under Xianning, and carry out the development of local websites to the end, and hopes that more webmasters can find their own niche in the local industry market. areas of expertise and successfully break through.
The author's personal space on Xianning.com