In search engine optimization services, the importance of keywords is self-evident. However, different keywords have different charges. Whether it is keyword advertising or website optimization, different keywords generally charge different prices, and some are hundreds of times different. Why is this? A very key factor is the different intensity of competition for keywords.
Just like buying a shop and doing business, because the prosperity of the place where the shop is located is different, the price will be very different. Keyword competition intensity is this "prosperity level". When you want to buy ads for this keyword, in order to gain a more favorable position, your price must be higher than the other party's; when you want to optimize your website for a certain keyword At this time, the number of web pages that contain this keyword and their ranking status directly affect the efforts and results of website optimization, so the price level is also natural.
So how to measure the competitive intensity of keywords? Before talking, let’s quote the previous opinions. An important parameter - KEI (Keyword Effectiveness Index), this index was invented by Sumantra Roy. KEI is used to measure whether a keyword is effective for your website. The main purpose is to compare the number of times a keyword is searched and the number of web pages using this keyword, so as to understand which keywords are the most effective. According to the KEI indicator, when a keyword is searched the most and there are few web pages using this keyword, the higher the KEI value, the more ideal the state. Then optimizing this keyword has the greatest benefit and is easier. On the contrary, it is a rather bad state, and it is futile.
According to the KEI indicator, when measuring the intensity of keyword competition, you must first obtain the user search volume of the keyword and how many web pages use this keyword. How to obtain this information? There are many methods, such as going to Baidu Index to see the search volume of the word; entering a certain keyword in the search engine and seeing how many result pages appear, so as to determine how many web pages use the word. Of course, many websites currently provide these simple data analysis software and functional services.
Of course, don’t think that measuring keyword competition intensity is that simple, because there are still certain problems with the KEI indicator. The number of included pages is important, but the KEI indicator does not measure factors such as how high the weight of these included pages is, how well they are optimized, and how many of these included pages originate from the same website. These factors directly affect the effort you put into this keyword. Therefore, after looking at the search volume and number of included pages, you also need to look at the operating conditions of these top-ranking websites (competitor websites) and whether they are easy to surpass. Generally, Internet marketing planning agencies will analyze these data objectively and propose reasonable service prices. When placing keyword ads, search engines will also provide relevant data to make buyers feel happy when placing ads.
The choice of target keywords is crucial, so be sure to spend enough time on it. The right choice is half the battle. How to judge the competitive intensity of keywords is a question that every webmaster is concerned about. Let’s take a look at how Xuzhou SEO in Jiangsu accurately analyzes it.
1. Check whether the keywords are bid.
You can search for keywords on Baidu and Google. If there are bids on the first page, it means that the word still has commercial value, and some companies will not waste money on bidding without reason.
2. Look at the number of pages crawled by the engine.
For example: "www.blogwu/.cn" was crawled by Baidu for 1,440,000 articles. This number shows that the competitiveness is not bad and belongs to medium intensity.
Medium intensity: generally 100 million <keyword page<5 million is considered medium intensity;
Advanced intensity: 500 million <keyword page<10 million is considered advanced intensity;
Special strength: Those with more than 10 million records are classified as special strength;
Note: This intensity classification is generally for Baidu. The same keyword is included more in Google than Baidu.
3. Look at the directory of pages where keywords are captured, that is, URLs.
If your keyword has millions of indexes, but most of them are crawled in secondary directories or pages above, then the competitiveness of this keyword is not very high. If it is included more, it means that this word is only affected by Just a lot of attention.
It can be inferred that when the top 10 natural rankings of a keyword search result include more than 3 non-homepage links, this keyword is generally not very competitive. If the top 20 are all links to the main domain name (website homepage), then this term is often very competitive.
4. Look at the distribution of keywords in the website title.
In the search results for a certain keyword, if the top few website titles contain scattered keywords or incomplete keywords, then the competitiveness of this word is often not strong. It should be noted here that sometimes the top ones are some very strong portals, which are not suitable to choose.
5. Look at the number of times the keyword appears in the title.
In search results for highly competitive keywords, the keywords are often in the first position of the title, or even appear twice in the title. At the same time, keywords will appear several times in its description.
6. Look at the size of the website.
If the top-ranked websites are all relatively large, older, and better updated, then the competition will be relatively high.
7. Check the website operating organization
If it is a website operated by a large company, it is often difficult to defeat. Because large companies have relatively large website maintenance teams and relatively extensive external connection resources.
8. Look at the external links and internal link anchor texts of the website.
If the top ranking websites do not have many external links and friendly links, it will not be difficult to overcome. In addition, there are not many anchor texts in the website, so ranking should be very easy. However, most of us cannot encounter such a good thing. Of course, for SEO masters, it is not very interesting to do it.
The article comes from: http://www.blogwu.cn.