At the request of all webmasters, today we have invited the well-known Internet marketing expert Jia Sijun to be a guest on Webmaster Encyclopedia. We all know that Mr. Jia has in-depth research on Internet marketing, has been engaged in Internet marketing, and has rich practical experience in this area. In the next hour, we will ask Teacher Jia to share his experience with us. Now let us welcome Teacher Jia with warm applause!
Webmaster Encyclopedia - Xiaobai: Mr. Jia has been working hard in the field of Internet marketing for many years. First, let's share with us why you chose to do Internet marketing in the first place?
Jia Sijun: Thank you. First of all, I am not a teacher, and I am not qualified to educate others. I am only half-qualified. Today I mainly agreed to share my experience and exchange ideas with the webmaster Encyclopedia. I am not good at talking, and sometimes It's relatively straightforward, just think of it as talking about family matters. In fact, I don't have any big choice in online marketing, because I have been a grassroots personal webmaster since 2003.
Jia Sijun: As it continued, everyone knew the trend and environment of personal websites in recent years. In addition, since I was born in a marketing major, I was already a grown-up and had to stabilize, so I naturally embarked on the path of professional online marketing services. road.
Webmaster Encyclopedia - Xiaobai: We all know that Mr. Jia has independently registered companies and started businesses twice. He must have rich experience in entrepreneurship, so why not ask Mr. Jia to share with us the process and insights of starting a business?
Jia Sijun: Our Wangying Communication mainly provides network diagnosis, public opinion guidance, and network promotion for enterprises and units. The most important thing is that we are the first professional network marketing service provider in China to provide corporate network marketing team building. Over the years, I have experienced a few things and learned a few things.
The most important insight is that when starting a business on your own, don’t talk about it easily, let alone start it easily, and don’t make fun of it. For now, I think entrepreneurship is a way of life.
Webmaster Encyclopedia - Xiaobai: What Teacher Jia said makes sense. We need to be cautious when considering starting a business. Starting a business requires funds, connections, and a team. How do you accumulate funds, connections, and a team? Can you give any advice to newbies?
Jia Sijun: Of course speaking from my experience, I would like to remind all friends who are preparing to start a business
1. Try not to be linked to the government;
2. Try not to partner with anyone, even your brothers, except parents;
3. Don’t be too fussy and think that the Internet is everything to you;
4. Take one step, think three steps, have a short-term and long-term plan and stick to it;
5. Don’t be impulsive because of a so-called inspiration or a so-called feature that you only know;
6. Persevere, learn, and execute.
Webmaster Encyclopedia - Xiaobai: Thank you, Teacher Jia, for giving so many valuable suggestions to us newbies! We all know that Internet marketing is very popular now, and many people have begun to join the trend of Internet marketing. However, many novices lack experience in this area. Now, please ask Teacher Jia to answer what should novices pay attention to in Internet marketing?
Jia Sijun: Yes, the so-called Internet marketing is very hot and popular now, but I think it is very lacking. I have seen too many college students, grassroots webmasters, bloggers, and old marketers on the Internet all saying that they are Internet marketing experts. Something like that, even those who are internet marketing masters in search engine optimization or making external links, I am numb. Of course, if you don’t lack experience, you wouldn’t be called a novice.
Jia Sijun: Novices are not scary. Everyone has a process, but they must study hard. By the end of December 2010, the number of Internet users in my country reached 457 million. With so many people communicating through the Internet, raising and solving problems, the problems that cannot be solved by the Internet are becoming more and more common. They come less and less. The scary thing is that some people don’t know it or they know it and don’t admit that they are novices. They don’t even know about the development status of the Internet. They can only chat on QQ, MSN, gtalk and twitter. They don’t know what they are. People who can’t clearly see the beginning and trend of the international Internet, etc. These people are really not even Internet worms, let alone what kind of Internet marketers they are; of course you can say that I am just looking at people through cracks in the door or something, but I think that a qualified Internet marketing staff must be able to know the Internet information and inside stories at the first time, and also be able to identify a lot of tricks, how to deal with them if they happen to them, common Internet promotion methods and so on, just pick up a project You can understand it in three minutes and come up with a selection and appropriate and reasonable strategic plan framework. You must have relatively strong understanding and communication skills, and do not speak foreign language. In three to five minutes, you can convince the business owner in front of you that you are a professional Internet marketer. People must have many online friends and often use the phone and meet in person to have ideological collisions.
Webmaster Encyclopedia - Xiaobai: The accumulation of connections in online marketing is very important, and we novices need to capture the latest online news and understand the trends of the industry. Many novices may not know what to sell in online marketing? I don’t know what sells better. Can Teacher Jia give us some guidance?
Jia Sijun: Yes, connections are a continuous process and a process of accumulation based on your own efforts and diligence. It seems that this question understands online marketing as e-commerce? Sales is only a link or function of marketing. Improving visibility, reputation, and increasing sales power are the main contradictions that online marketing solves. As for what to sell online and what sells better, I think we should ask ourselves what do we have? What can be sold? No matter how good the sales are, it’s because someone else is selling. Some people make straws and buttons for a few cents and become rich and become important local people’s congress representatives. How can you say that the sales of straws and buttons are not good? Or do you not notice it and continue to do it harder than others? I don’t have that kind of instinct to give others direction. If I have to say it, I tell you, recognize yourself, figure out what you have, what environment and resources you have, what do you know, and what are you good at? Find someone to work for you or work with others to make those things better and bigger. Don't be too idealistic.
Webmaster Encyclopedia - Xiaobai: In online sales, we need to be clear about the resources we have, and then do it carefully. Thank you, Teacher Jia, for sharing. Everyone knows that online marketing is actually the promotion process of products, so can Teacher Jia share it with us? What are some of your commonly used promotion methods?
Jia Sijun: Yes, generally speaking, online marketing is an activity that helps enterprises and institutions promote their products and services to the maximum extent and accuracy, and coordinates and collects information. What promotion methods do I often use? Online advertising? Search engine? alliance? blog? Weibo? forum? mail? IM? Wait, in fact, many things do not need to be prioritized so clearly. For example, we met a large machinery manufacturer this year. They are among the top three in the industry. Others only need to maintain their reputation and expand their popularity. So for example Regular emails, forums, etc. are not used; for another example, if a company produces single-page women's beauty products, we must select the activity base of the target female group, and then conduct targeted marketing and promotion, such as Targeting female QQ users of the XX age group in cities such as Beijing, Shanghai, Guangzhou and Shenzhen? Mom forum? etc.
Webmaster Encyclopedia - Xiaobai: Yes, our online marketing is mainly to promote and market target customers. So how can we accurately find potential customers and target customers?
Jia Sijun: Of course accuracy is very important, it also depends on the specific product and service target. In normal times, network marketers must keep up with network development patterns and track network development trends; when providing services, they must also keep up with and track the development forms and trends of related industries. All products and services must have their own positioning and entity. What kind of rice is in a bowl? Find the right person. You can't say that the person selling Mercedes-Benz cars spends all day advertising on QQ, nor can you say that the person selling roasted sweet potatoes comes to Weibo all day long to say free delivery? Isn't that a joke? First of all, you must be familiar with the quality, attributes, characteristics, goals, positioning, etc. of your own products and services. Only by knowing yourself clearly can you prescribe the right medicine by looking, smelling, asking, and carefully like traditional Chinese medicine. The second is to communicate candidly with potential customer groups, gain trust and feedback, and continue to improve their products and services. The third is to conduct a small-scale test if you are not sure before implementing any online marketing activity, obtain test data and then improve and correct it. wait.
Webmaster Encyclopedia - Xiaobai: I believe these words of Teacher Jia will give us a lot of inspiration for online marketers. I believe that online marketing will do better in the future. Competition is fierce in many industries now, so how can we do better in the online marketing process? What about taking advantage?
Jia Sijun: Yes, it is becoming more and more popular and popular. Of course, it is impossible for everyone who wants to do Internet marketing to do well, nor can it always be successful with any customer. If you want to maintain a sustained advantage, you must work harder to learn, improve, and enhance your own strength. I think so.
Webmaster Encyclopedia - Xiaobai: Some people say that e-commerce is ushering in a new spring, but for individual webmasters, can they get a share of this e-commerce era? What should personal webmasters pay attention to if they want to become an e-commerce company?
Jia Sijun: It doesn’t matter if it’s spring or winter. Just think about it and do it, and do it well. Don't be afraid, there are only two words to be afraid of: Seriously! If a personal webmaster wants to become an e-commerce company, I think he should pay attention to the following:
1. Communicate more, learn more, refer more, and study your own resources and environment;
2. Learn about business trust relationships;
3. Find a point and dig deep;
4. In the early stage, it can be agency, distribution, or local materials. What good things are there in the local area and find a way to move them up and sell them;
5. Communicate more with old businessmen and e-commerce companies. Don’t always use QQ, email, etc., use the phone, and use money to treat guests and visit to learn from them;
6. Persistence.
Webmaster Encyclopedia - Xiaobai: Local websites have become proliferated, and vertical segmentation is an aspect that everyone is more optimistic about. What do you think of these aspects? Which industry segments are you most optimistic about?
Jia Sijun: In fact, this issue of local websites has been discussed for at least three to five years, so we should follow the trend. What is this? As soon as they hear about a good thing, everyone rushes to it. If you have just entered a local website now, it depends on what resources and stepping stones you have. Vertical segmentation is inevitable, but it also depends on the industry and local favors. I think it is actually not necessary. If you want to choose an industry or something, think about it, watch it, learn it, and do whatever you can do? Whatever you ideally want to do, if you can't do it now, just keep it in your heart and work hard to improve yourself. The most important thing is to do it yourself now. As for which sub-sectors I am optimistic about, I have talked about it on too many occasions. Women love to be beautiful; children love playing games and parents want them to be smart; the elderly want to be healthy; mass customization to adapt to individual needs, fragmented marketing, etc. Of course, what I am most optimistic about is the Internet marketing I am currently doing. I can’t say that I The industry you are in is not good.
Due to time constraints, today's interview ends here. Thank you very much, Mr. Jia, for being a guest at Webmaster Encyclopedia and sharing it with everyone!
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