When I came to work in a new company last week, I took over more than 20 websites. I took a rough look at the keywords of those websites and found that many of them were not very popular keywords. I originally thought that I could optimize these websites with a relaxed attitude, but later I checked the quality of these websites, and I really can’t compliment them. Among these twenty-odd websites, almost all of them have been demoted by Baidu. None of the rankings for all keywords can be ranked in the top twenty pages of Baidu. I believe everyone knows that rankings after the twenty-first page of Baidu are equivalent to no rankings. Ranking. The author came up with the following reasons why the website was demoted:
1. The IP addresses of most of the twenty websites are prefixed with 124.173, and they all have homepage links to each other. I believe everyone knows that links to sites with the same IP address will be punished by Baidu, and many webmasters are also aware of this. When publishing articles online, you should avoid too many friendly links to the same IP site, otherwise you will suffer a loss one day. Although not all of the twenty websites of the author have IP addresses, let's just use IP addresses with similar prefixes. The author personally believes that there will still be a certain negative impact, and I suggest that you avoid making such friendly links.
2. The homepage is displayed with a large Flash animation. The Flash animation itself is not friendly to the engine because the engine cannot recognize it. The second is that there are too many keywords piled on the homepage of the website. There is not much content on the homepage, and so many keywords are piled on it that the density suddenly increases. This is the most common over-optimization phenomenon.
3. Website program problems. The program code is too complex, and many codes that can be omitted are not cleaned up. Secondly, too many js event codes are used, which greatly affects the engine's crawling.
4. The title of the website page is repeated a lot. Whether it is the home page or the inner page, the titles and descriptions of all the pages in the entire website are exactly the same as those on the home page. Engines are disgusted with duplicate content. Any engine likes fresh content, so that the engine will have more rich content that can be searched by users. Too many duplicate pages have duplicate titles and descriptions. Unless the website has a relatively high weight, it will be a matter of time before it is demoted.
5. Maybe the website has been unmanaged for too long, and most of the more than 20 friendly links have been deleted by the other party. This problem is quite serious. Everyone knows that the most taboo thing about our links is instability. Unstable friendly links can easily be considered by the engine as the previous links were obtained through improper means.
6. The website has been flooded with traffic. Since I am accustomed to installing plug-ins that display Google PR values and Alex rankings in my browser, I can easily know the PR and Alex rankings of the website I am browsing. And the author discovered that the world ranking of that website is actually more than 600,000. Although this is not a big deal for many websites, but think about how a corporate website can have such a ranking? It is understood that the website has never been online and naturally has little traffic. How did it get such a high world ranking? Therefore, the author concluded that the website must have been flooded with traffic.
It can be seen from the above six points that the previous technicians were too anxious about rankings during the website optimization process. In order to pursue the short-term ranking of the website, they adopted some relatively irrational methods. They did not pay attention to the quality of the website but blindly used heresy, which resulted in Baidu punishment.
According to the current situation where the weight of the website is very pessimistic, it is not easy to recover. The author plans to start from the overall quality of the website, including: starting with the website code, deleting redundant code programs, organizing the overall page of the website, using original content to attract Baidu spiders, focusing on user experience, and making as many high-quality links as possible to improve it. When ranking keywords, we must not use unfair methods.
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