Every time Google PR is updated, some webmasters will be happy and some will be sad. Some of them are completely wiped out, which makes people want to kill people with a knife. So should we think about how to steadily improve PR? Worry about PR updates anymore?
After building a website, you have worked hard to increase the PR value of the website, and suddenly the PR value drops a lot, which will definitely make you miserable. PR is an important basis for Google's inclusion. PR value has become one of the symbolic data of the website's weight. It is also the most important indicator for webmasters to judge the weight of your website. Next, Nigel will introduce you to a few points that you should pay attention to to prevent the tragedy of PR decrease caused by Google PR updates.
1. Static website URL
Static web page generation technology is very mature. If you use static web pages when building a website, it will be very beneficial to web spiders crawling, so you can get a good evaluation method. If your website uses a large number of dynamic web pages , which increases the resistance of search engine spiders to crawl your website. Difficulty in crawling means that the website will not be favored by web spiders. Of course, good evaluation will not be discussed; if the website really cannot be static, pseudo-static will also be A good choice one by one. If you really can't pseudo-static, a dynamic page will do. Ask your website programmer to set fewer URL parameters for the website and make the URL address as short as possible.
Recently, Baidu engineers said: "Dynamic websites do not need to be pseudo-static. Baidu's spiders are fully capable of crawling dynamic paths. If a pseudo-static website does not block dynamic paths, it will cause Baidu spiders to crawl dynamic and static paths, causing The content is repeated, so for dynamic websites, just set the URL parameters."
2. The structure and layout of the website is unreasonable
If the website structure is unreasonable, it will cause the website's structure to be unsmooth and the context to be unclear. In the early revision of SEO Blog Life, due to the failure to realize the importance of website structure and layout, confusion was caused and the PR value of the site was lowered, which caused its PR value to drop from 3 to 0. After careful analysis, I noticed that the search engine spider is like an ordinary user. He visits and crawls the website just like a user browsing the website. If the structure of your website is not clear enough, the search engine spider will be confused. If you can't find the direction while crawling, you will be confused, so the evaluation of the website will not be very high, and the reduction of PR value will be inevitable. This reminds all webmaster friends that during the website revision process, the website structure must be reasonable and the context clear, so that not only users can understand it, but also search engine spiders can understand it.
3. There are too many external links pointing to spam websites or to sites penalized by Google.
Whether it is Google or Baidu, they attach great importance to exporting links. If a large number of the links you export point to spam sites, your website will be considered to be the same as spam sites and will not receive good evaluation. This will reduce the PR value of the website. ; If you point to a site that is punished by Google, you will be jointly and severally liable, and Google will take up arms to punish you. The Universal Navigation Network was built from "The Legend of the Universal Navigation Network". In the early construction, due to the face of friends, some links to the garbage dump were added. The PR value of the website suddenly dropped from 5 to 4. It was also used to save drivers. Websites that were punished by Google were once again demoted. These painful lessons made managers start to take every export link seriously, which is why the PR value of Universal Navigation Network steadily increased from 4 to 7. At present, there are only four or five website navigation sites with a PR value of 7. Universal Navigation Network must be one of them. If there were no previous lessons, it might still be hovering at 4 or 5!
4. Determined by Google to be buying and selling links or cheating
In order to keep website evaluations fair and impartial, and at the same time crack down on retrieval of content that does not comply with national policies, Google has put aside the original traditional PR value evaluation rules and launched new evaluation rules. The most significant feature of the new evaluation rules is the "base value" + variable value", the base value is related to the comprehensive evaluation of the website, and the variable value is related to the external links of the website, but the base value plays a leading role, which invisibly gives greater evaluation rights to high-weight websites. The purpose of this There are two points,
1. High-weighted websites are maintained by dedicated personnel, and the quality of the website is relatively high. As a webmaster, you will not use such a high-weighted website to engage in behavior that violates national policies.
2. It is easy for high-weight websites to implement strong alliances, which will quickly saturate a certain aspect of the website and reduce the possibility of later development of small websites in a certain aspect as soon as possible, which is conducive to ensuring the quality of website content;
3. Effectively crack down on cheating or over-optimization of SEO to achieve a good ranking for a certain keyword, ensuring that the content users need to find has a good search ranking.
5. The number of high-quality external links to the website has decreased significantly in a short period of time.
As we all know, Google’s evaluation of PR value still relies on high-quality external links as the main factor. Going from single to comprehensive requires a process and cannot mature all at once. SEO experts found in the tracking research of Universal Navigation Network that the PR value of the website will increase, decrease and decrease with the increase of high-quality external links. Therefore, if a website reduces a large number of high-quality external links in a short period of time, it will inevitably lead to a decrease in the PR value of the website. Currently, Google uses the "base value + variable value" model to determine the PR value. The base value is a kind of comprehensive quality of the website. The value assigned by the evaluation and the variable value are related to the external links exported by the website, but the base value plays a decisive factor. This specificity lays a solid foundation for the strong alliance. If you have time, you can read the article "Inspirations from an Excellent Website Navigation Station with a PR Value of 7". It may give you some inspiration.
6. Website content quality is relatively low
The quality of website content directly reflects the value of website quality. If your website content is copied or collected in large quantities, the Google search engine can easily find it through comparison. In this way, Google will batch the highly repetitive content pages of the website. The deletion resulted in a substantial decrease in the website’s PR value. The early universal navigation network was a website navigation program downloaded from the website. This kind of web page determined that the site could not really develop. The original PR value of 4 suddenly dropped to 2. In order to make the website more popular The PR value was restored and finally rearranged to become the current interface, which gradually improved the PR value of the website. No matter how hard you work, you will gain. As long as we build the website seriously, insist that the original intention of building the website is to serve users, and then have its own characteristics, the website will be able to do well.
7. Taking extraordinary measures to hijack other people’s PR value
This issue should not be discussed here, because using extraordinary means to hijack other people's domain names with high PR values is an assumption in itself and cannot last long. This also reminds us that when we host our website to some SEO companies and let them promote it, the website you look happy may be obtained by hijacking a website with a high PR value, so we must pay attention to quality when promoting the website. Don't stare at certain data.
8. Website revision
The website is constantly being modified or is being revised. If you do not have strong follow-up support, the PR value of the website will be reduced. The reason is very simple. The newly modified website appears in front of the search engine spiders. The following is A new face, the internal structure and clear context of the website need to be further familiar, so that web spiders are unlikely to give you a good evaluation. I once studied the Chinese Wine Culture Network. Due to continuous revisions, the PR value of this site, which had already reached 4, suddenly dropped to 2. Later, it stopped modifying and added high-quality external links such as Universal Navigation Network. It is the PR value of its website that has returned to 4. When encountering this kind of situation, as a webmaster, don’t worry. As long as you run the website well, it may recover naturally after a period of time. At the same time, it also gives us a revelation. If you must modify the website, it is best to choose it in the middle period when the PR value is updated. This will help ensure that the PR value of the website does not drop.
9. The website is unstable or often cannot be opened, etc.
The server cannot be opened, the website is attacked, and the website is blacklinked. The website is unstable or often cannot be opened, which will prevent search engine spiders from crawling normally. Even if such a website has excellent content, the user experience will be poor, resulting in a decrease in PR value. There are many obvious examples. If you look at it, during the process of the country rectifying the Internet, many websites with high PR values were forced to close for a period of time, resulting in serious consequences of having a PR value of 0.
10. Other adverse factors
There are many other factors that affect the evaluation of the website's PR value, including the website's art, the nature of the website, etc., which I will not go into detail here. The main reason is that it affects the user experience of the website.
11. Dishonest links on websites
On the Internet, we often encounter people who cheat on links. After connecting to each other, they will quietly delete the other party's link after verification by both parties. This dishonest behavior will inevitably lead to Google's assessment of the PR value of the website. Universal Navigation Network often encounters this situation in the process of friendly links. However, Universal Navigation Network adheres to integrity and generally checks once a month. Although some websites deleted a large number of high-quality external links before the update some time ago. Links, without adding additional high-quality external links, still performed strongly in the update, directly rising from 6 to 7, which is in sharp contrast to those websites that have reached a PR value of 7, which dropped from 7 to 6. The reason is that the Google search engine recognizes honest behavior and the website is not penalized for the loss of connections. According to the belief that materiality determines consciousness, Google lives in Western developed countries. Whether they are Google's senior managers or program operators, they have been immersed in the concept of integrity, and the constraints of various integrity mechanisms are the principles by which they live and behave. In the face of dishonest behavior, Google takes this factor into full consideration when assessing the PR value. Through the Google search engine spider, it is easy to judge this behavior through comparison before and after, and impose appropriate penalties. Because we live in this country, the integrity mechanism is not perfect, so Google's punishment in this regard is not serious. However, as our country's integrity mechanism improves, this kind of dishonest behavior that has been criticized will definitely be punished even more. Throughout the Internet world, we have never seen websites that are dishonest and can continue to grow and develop from a young age. This corresponds to the saying "doing a website is like being a human being".
12. Website content update frequency is very slow
To do a good job and obtain a good PR value for your website, you need to maintain the website unremittingly and update the website content frequently. If the website content is not updated for a long time, you will not be able to obtain a good PR value ranking, and lowering the PR value will become inevitable. Although China Wine Culture Network has made many high-quality external links, the PR value of the website has not been improved because the content has not been updated for a long time.
13. Punish behavior that does not respect intellectual property rights
Respecting copyright means respecting the fruits of other people's labor. If your website only copies and reprints other people's articles without following the copyright statement, it will be regarded as disrespecting copyright. At present, copyright issues are the biggest problem plaguing the Internet. Websites owned by major search engines are also suffering from it. In order to protect their own interests and create a good environment that respects knowledge and copyright, major search engines have more or less integrated to punish those who do not respect intellectual property rights. If someone else complains, the consequences may be even more serious. Because there is no original work of its own, Qiwenyishi.com casually modified other people's articles and completely forgot about the other party's copyright statement. Although it added a large number of high-quality external links, the PR value of the website has remained at 4, and there has been no improvement so far. There are signs that we have gotten rid of the status quo. We have added copyright links and obtained authorization to reprint articles. I believe that good results will be achieved soon. Punishing websites that do not respect copyright will also not be respected by search engines. If search engines receive complaints, the penalties may be heavier and more severe after identification.
14. There are a large number of dead links on the website for a long time
Tracking research shows that if a website has dead links for a long time, it will cause the website's PR value to drop. Because the existence of dead links will inevitably lead to a decline in user experience. This reminds us that we must always check whether the links to the website exist. If they exist, delete them as soon as possible, make 301 redirects for important pages, make 404 friendly pages, and block all dead links in robots.
15. Banned words appear in large numbers
In fact, there is no need to elaborate on this issue, because rectifying the search engine so that keywords can be retrieved in searches has made Google want to quit. In order to survive in China, Google will continue to increase its keyword search efforts. If your website contains a small amount of text that violates national policies, Google Search will block the keywords on these pages or delete pages containing these keywords. If a large number of pages appear, it means that if the relevant state departments do not want to trouble you, Google will also delete a large number of your pages containing keywords that violate national policies, and even delete the website to reduce the inconvenience to Google. Necessary trouble, such behavior will inevitably lead to a decrease in the PR value of the website. There are no ready-made examples in this regard, but I have noticed that keywords banned by a certain country appear on the Life Service Summit website. Although the article is included by Google, the words that appear when clicking on the Google snapshot are similar to those that violate national policies and are not displayed. words.
16. Websites on the same server were implicated by K and had their rights demoted.
If your website is built in a space with a low PR value, it will receive similar evaluations to the websites around you. This may be the principle of birds of a feather flocking together and people dividing into groups. This truth is very clear. If you live with a group of beggars, in the eyes of others, you are no different from beggars. Likewise, beggars will not bring you new improvements. . Some time ago, the PR value of the A6 domain name network had reached 5, but because it was in a space with low PR value, it was not transferred out in time. As a result, the PR value dropped to 3 during the fine-tuning of the PR value. Therefore, how to ensure that the website operates on a server with a low PR value while keeping the PR value within the website unchanged is also an important research topic.
Finally, you must learn to develop a relationship with search engines and pay attention to the friendliness of search engines for your website in a timely manner. You can use some common search engine syntax such as site syntax to record the website's analysis of IIS log data, website inclusion, ranking, traffic and a series of data; observe the search engine.
Author: Nigel SEO Blog Life
Original address: http://www.bonglett.cn/?p=434
Copyright: When reprinting, the author, original source and this statement must be indicated in the form of a link.
Thanks to newren001 for his contribution