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Recently, many friends have come to me to discuss how to build a local real estate website, and I have also had some in-depth discussions with them. However, they still have unrealistic illusions in the face of the brutal competitive environment. If you are a part-time or full-time personal webmaster with no funds, no technology, and no brains, then you can refer to the following text. What I am sharing with you here is not my experience in website construction.
Nowadays, there are basically only 2 to 4 professional real estate websites in the first, second and third tier cities across the country. The qualifications are mixed. Some are professional and some are fishing in troubled waters. Those who should make money continue to make money crazily, and those who should get out continue to bullshit. Egg.
Whose money is made?
The big money earned from new real estate projects is usually measured in tens of thousands, while the small money earned from real estate agencies can be used to engage in activities and get commissions, which is also a lot of money.
How can we make them give money willingly?
Advertising for new properties is nothing more than publicity. Each property has a certain amount of publicity expenses. In addition to its own traditional DM promotion, the media they promote include newspapers, portals, TV, etc., and they promote it on professional real estate websites. It’s just not necessarily necessary for them, because this is only a secondary channel. Unless your website is very popular and famous, they will consider it as an important promotion channel.
Case: There are three professional real estate websites operated by local companies in the city where the author is located, and one is in the form of a provincial alliance, but they all have a long history.
The most profitable one is the local website Soufang. When there are so many advertisements, it’s dazzling. Basically, 70% of the newly opened properties have advertisements here. But it is only in recent years that the business has developed so well. Their team has achieved such good results after focusing on operations and sales. Because it is a local franchise, they do not need to focus on technology.
This is not a random guess by the author here. I used to work for a certain website and learned from side-by-side that many people admire SouFun and often hear "XX real estate has not been launched yet, SouFun has taken care of it." Walking in the bustling market In the district, we often see banners that say "Welcome house inspection groups" hanging on properties that are still under construction. Undoubtedly, they have formulated a complete marketing plan for the properties, and it is not just an advertisement on the website. This is the key to running a website.
The second one that is more profitable has a background. It is sponsored by a government department and is affiliated with the Radio and Television Group. It has abundant funds and perfect technology. If the profit is not good, you don’t have to worry about food and drink. Perhaps because of this advantage, it is a little calm in operations. After a while, the cheese was seized by the subsequent house search.
Although the third and fourth companies are both corporate, they are not first or second best and cannot provide core services to customers, so there is no need to go into detail. Everyone knows this.
Real estate agents just use the Internet as an auxiliary platform to make money, but there are too many online platforms at present. There are real estate websites’ rental and sale channels, some that specialize in renting and selling houses, some nationwide, some local, these are free With the existence of the platform, it is really difficult to get them to pay, unless your website is popular enough.
Case: In the city where the author is located, it is not a real estate website that can make real estate agency money, and the second-hand real estate channel of the local old information port is completely dependent on the popularity and traffic of the information port. Because I am too old, when the author was still learning to turn on and off the computer, it was already very popular. Their fees are still very high, 2,000 yuan per quarter. The boss who contracted this channel originally ran a real estate agency himself, but after contracting the real estate channel, he just counted the money at home.
Why is the second-hand real estate channel of this information port so popular? Because a small owner of a real estate agency once told the author that he can receive 50 consultation calls at most in a day here. The other three websites also have channels for second-hand houses or house rentals, but they are basically free.
In fact, this principle is very simple. Just like Taobao and eBay, customers will choose anything that can bring them profits. No matter how free you are but ineffective, customers will not choose you.
Popularity and effective traffic are not easy to come by.
The visibility and effective traffic of a website are jointly promoted by time, money, manpower and intelligence. Before this is achieved, it is difficult for an individual webmaster to talk to customers and attract business in reality. They only look at what you can give them. What to bring? What customers listen to is not the traffic you brag about. No matter whether you are ranked first or second in Baidu, customers will repay you. To tell a joke, the customer doesn't care whether you are the owner of XX website or not, even if you are a street sweeper, as long as he can lead a group of people to buy their houses or rent their houses, they will give him money.
"The greater the expectation, the greater the disappointment." This problem is common in the webmaster community nowadays. If the prospect of being a real estate portal website is slim, then as a "three noes" webmaster, you can build a specialized second-hand real estate and rental website. , it is still very good. Maintenance does not need to be so tiring. If you concentrate on doing it well, you will definitely gain certain results. There is no shortcut to success. Even if you cannot conduct a comprehensive investigation before doing something, at least you need calm preliminary thinking and analysis. If you look more and think more, you will more or less discover something. The strategy for the website to make money in the end. It’s not that one-dimensional. According to your own strength, if there is room for development, continue to persevere. Don’t give up. If it’s difficult to break in, just find another way! As long as you are serious about it, there are still many opportunities.
This article is provided by the webmaster of www.wf2sc.net Ma Longlong.
Thank you Ma Longlong for your contribution