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Anchor text should be familiar to all webmasters. What is tracing text? Give an example. In a paragraph, "Domestic sand and gravel production lines have appeared on the stage of foreign large-scale engineering construction for the first time." Among them, the "sand and gravel production line" (code <a href=" http://www.***.com "> Sand and Gravel Production Line</a> ) is a description text.
Sometimes we wonder why a page does not appear in the search keywords at all, but its ranking is surprisingly good? For example: Baidu queries "details click", and the top ranking is a game activity page. There is no word "click for details" in the full text, so why does it rank so well? It is very likely that there are a large number of text links pointing to this page and using "details click" as the anchor text. The search engine thinks that this page is most relevant to this keyword.
Preface
It is very important to trace text links whether they are inside or outside the site. After all, search engines are just dull programs, and they are far less smart than you think. Just take a look at your site and you will know what your keywords are. It is also impossible for a search engine to analyze the content of each page of each website and then extract the main keywords of the page. In this case, the work intensity of the entire search engine is unimaginable. The simplest way is to index through the key statements in the page (text outline, bold, color change, H tag, etc.). The keywords in a website do not completely represent the main ranking factors of the website. The determining factor is the degree of awareness given to you by other websites or web pages. Therefore, it is most important that keyword links appear in the anchor text of other websites or web pages.
Common tracing text types:
1. Internal links
The purpose of what we write is still for people to read. So you have to put yourself in the reader’s shoes and write an article. Internal anchor text links are used to improve user experience and enhance the stickiness of articles to achieve the purpose of increasing traffic. When a new phrase appears in the article, considering that it is not well known, you can add anchor text. Only descriptive text that is natural, annotated, and actually helpful to users will be more favored by readers. If users like something, search engines have no reason to reject it. The internal links of the website need to be optimized according to similar principles, and try to use anchor text that contains keywords. When optimizing the anchor text of internal links, you must avoid over-optimization.
2. External links
In order to improve the ranking of keywords, we need to do as much descriptive text as possible for certain keywords, but we must avoid over-optimization. This includes avoiding all anchor texts using the exact same keywords. For example, when we optimize "mineral processing equipment", we can also make a few descriptions of "mining machinery". At the same time, the websites with link sources should also be as diverse as possible. ization rather than a large number of links coming from several websites.
3. Friendly links
When many webmasters exchange friendly links, they like to use the main keyword as the description text. In fact, it’s not necessary. In the process of optimization, the main keywords will inevitably be optimized, and they are also focused on by search engines in the entire site. You might as well exchange some synonyms, such as "mineral processing equipment" in the above paragraph for "mining machinery" and other diversified links. Firstly, it can diversify the description text, and secondly, it can dilute the anchor text to avoid over-optimization.
Four: Picture link
Since search engines are still unable to read image content very well at present, more attention should be paid to describing the image content as much as possible in the anchor text. The search engine's image search will obtain certain image content information by analyzing image anchor text, so good anchor text applications can improve the ranking of website images in image search.
Now the webmaster probably still has a few questions
1. Do I need to add description text for each keyword?
After long-term testing by Xiaocai, it was found that the same keyword description text does not need to appear multiple times in an article. Generally, just one anchor text is enough. However, I have not found any harm in doing more.
2. Is irrelevant description feasible?
Many collection sites have altered a good article beyond recognition, and added horrible text descriptions. Take the recently popular weight loss pill website group as an example, the effect is surprisingly good. Little Coffee found that relevant content does have advantages, but irrelevant content is not without merit. Here, I have to despise Baidu. However, I would like to advise my webmaster friends to make more relevant descriptions.
3. Should I export off-site links?
Many webmasters cherish links like gold for the so-called weight and refuse to export links to other sites. In fact, this is not good. Take Baidu Encyclopedia for example. Its weight is unquestionable. Why does it have such a high weight? In addition to Baidu's own product advantages, it is its overall framework structure and diversified text links. Include appropriate off-site references. Therefore: Proper description text export helps the page tend to a natural optimization state. Reduce the risk of being demoted.
Other summaries:
Keep anchor text as short as possible and avoid using a sentence or paragraph as anchor text. Anchor text that includes 1-2 keywords is best. Just the link anchor text itself is not enough. The text before and after the anchor text should also be optimized accordingly to highlight the keywords and content attributes of the target page.
Source: http://www.stqkj.com
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Thanks owangyongo for your contribution