After reading some experience articles, many novices want to practice it on their own websites and are encouraged to practice more. SEO is originally a practical technology and an accumulation of experience. However, search engines treat you equally regardless of whether you are a novice or not. Any improper operation will be severely punished by the search engine, just like a prisoner who breaks the law and goes to jail, so there will also be a certain period of time. This is why many novices have been working hard but have not been able to do so. The reasons for ranking, of course, optimization at this stage is not useless. Optimization can help your website reduce the penalty and get ranking early. Here are some mistakes that novices often make.
First, don’t modify the title frequently. Experiments have proven that modifying the title will cause the authority to be demoted. Once it is written, do not modify it casually. Especially for some new sites, it will take a long time to recover if the title is demoted due to modified titles. Of course, this time is not dead. Search engines will determine it based on your performance.
Second, don’t revise the version frequently. Novices are most confused at the beginning. They build a website and think the layout is good. When they see a new one, they want to replace the original one. The revamp will also be demoted. There are many factors for optimization. Poor layout can be compensated for by other factors, not to mention that nothing is perfect in the first place, so don’t pursue perfection too much.
Third, the density of keywords should not be too high. I have said in previous articles that generally, you don’t need to pay too much attention to the density of keywords. However, novices always like to add more keywords when they first start, and some even cause keywords. The accumulation is unnatural. If the weight of a new site is low, it is best not to increase the keyword density too high.
Fourth, don’t write too long keywords, titles, and descriptions. This is the most common mistake for novices. They want to write all the words they can. I have seen some website titles written longer than the title bar of the browser. It needs to be longer, and there is no use in doing so. The final result is that the ranking of any word will not rise.
To put it bluntly, novices should not be impetuous and impatient when building a website. In an anxious mood, many things will be done without the desired results!
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