This article is just a general summary of the promotion methods and steps for e-commerce websites. It does not provide a detailed introduction to the promotion methods. If you want to know the detailed promotion methods, then please don’t waste your time reading the following content. . The following is just a summary of my many years of experience in website building and promotion. If there are any mistakes, please correct me. Any similarities are purely coincidental!
The first step: do the collection
As we all know, search engines are one of the most important channels for everyone to know your website, so you must let search engines know your website. So how do you let search engines know about your website? That requires you to submit your website to search engines (such as Baidu, Google, etc.) so that your website can be indexed by search engines. Of course, you must ensure that your website has certain content and do relevant keyword and URL optimization before submitting. This is very important. For specific methods, you can search "submit website to search engine" on Baidu.
Step 2: Ranking
After the website has a certain amount of inclusion, you can submit your website to Alexa to allow your website to enter its ranking sequence. This requires your website to have a certain amount of inclusion and traffic before your website will have ranking data. So how to increase traffic? The best way is of course to increase external links. For specific methods, you can search "How to increase external links" on Baidu.
Step 3: Make traffic
We know that in addition to the indirect channel of search engines (included and external links), website traffic also comes from direct channels such as introductions and sharing from netizens, emails, shareware, QQ groups, etc. At this time, you can submit your website to webmaster statistics and Google Analytics so that you can view and analyze your website traffic in real time to make adjustments to your promotion methods.
Step 4: Make an order
For e-commerce websites, having stable traffic does not necessarily mean that your website has corresponding order volume, because the order volume is also closely related to your product prices, shopping processes, payment and delivery methods, preferential policies, etc. . At this time, you need to make relevant optimization and adjustments to your website’s product prices, shopping procedures, payment and delivery methods, and preferential policies to increase the attractiveness of your products (i.e., increase the conversion rate).
Step 5: Become a member
With a stable order volume, at this time we should think about how to retain these customers who place orders, so we must give members certain preferential policies so that these customers can become our members.
Step 6: Build word of mouth
With a certain number of members, how to ensure repeat customers and stable growth of new customers? At this time, we have to build word-of-mouth, that is, let our members introduce their friends to become our members. Of course, we have to give certain discounts to the introducers.
Step 7: Build a brand
When the website members reach a certain scale, we need to brand the website. This is the last bastion of promotion. At this time, we can build and promote the brand through media advertising, event planning, etc.
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Thanks to gqy2468 for his contribution