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A comical incident occurred in the search industry during the Spring Festival. Google accused Bing of plagiarizing Google search results. Of course, Bing immediately counterattacked. The two of them went back and forth, pushing and shoving. People in the IT industry happily watched, which added a lot to the Spring Festival. Joyful atmosphere.
To put it simply, Google suspects that Bing plagiarized some of its own search results and artificially placed "hiybbPRqag" and "mbzrxpgjys" (just two of the words used in the experiment) that had no results into irrelevant results. Then let 20 engineers go home and search using IE, and then click on this results page. IE or Bing Toolbar returns this data to the Bing database. More than 10 days later, Bing returns the same results manually arranged by Google when searching for these two words.
For those who still don’t understand what’s going on, please go to Moonlight Blog and Guao and take a look (look, the two big link baits on the left...). I won’t introduce them in detail, but only a few thoughts related to SEO.
First, this incident confirms that Bing uses user click data as one of the ranking factors. It seems that Baidu also uses similar data. This is the principle of the so-called Baidu clicker. There are only three search engines left in the world that have something to do with us, Yahoo! It’s no longer heroic sacrifice. This incident once again reminds us that in addition to bullying Baidu, clickers can also be used for Bing. I believe someone has developed a Bing clicker...
Second, this incident also illustrates why Google is very cautious when using user click and access data. As early as 2006, I wrote about the issue of user data affecting search rankings. Of course, Google considered this matter much earlier. Now that social networks and Weibo are so popular, more user data is available. But clickers have never been very effective for Google because they are too noisy. Not only may they be inaccurate, but they may also be completely misleading.
Third, all major search engines use user access data, to varying degrees, but they all use it. Although Google is very cautious, it also uses it. What should SEOers do? When your website is not ranked, how do you let search engines know (or at least make search engines mistakenly think...) that your website users like it? The answer is to promote where there are many people. Therefore, social network participation is an unavoidable direction, which I also wrote about in 2006.
Third and fifth, many things written in 2006 are still applicable now. Most SEO methods, techniques, and ideas have not changed substantially in the past few years. There are differences. For example, in 2006, the most popular applications were bookmarking and sharing applications, but now it is Weibo – please follow my Tencent Weibo. The update frequency of this blog is unusually low, while it is higher on Weibo.
Fourth, having data is important. One of the reasons for Bing’s rebuttal is that everyone uses user clicks to access data. The reason why Google rejected it again was that I did use it, but I used the data of users’ clicks on Google, and we did not use the data of users’ clicks on Bing. In fact, you would think that Bing does not want to use users’ search and click data on Bing, but there are too few. Many words are not searched on Bing, and there is no data, so we have to use Google’s.
There is no fifth place for now. Writing a blog is indeed more difficult than writing a Weibo.
Author: Zac@SEO One post per day Copyright belongs to: Zhongxin Network Technology (when reprinting, the author, original source and this statement must be indicated in the form of a link)