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Today I want to talk to you about how to use the blogs of Internet celebrities to promote online. To be honest, I have not practiced this method personally, but the effect of this method is certain. This is the feedback given to me by one of my clients after practicing it personally. , the promotion effect through this method is very obvious, how to do it specifically? Listen to me slowly.
This client of mine is engaged in the wholesale and retail of foreign trade jewelry. It is a small individual workshop-style factory that produces and sells its own products. The main sales channel is through Taobao. Currently, it has two crowns. Two months ago, she told me that her store ranked 76th nationwide among similar stores on Taobao. I thought she was amazing. I said she was amazing because she had always worked part-time and was a teacher. I think the reason why she has such good performance is inseparable from her love of delving into research. She often discusses some promotion methods and ideas with me. And this promotion method was discovered by herself accidentally.
She told me that day that a lot of people suddenly came to her store to buy jewelry today, and these people had a characteristic that they would take pictures directly after coming in without negotiating the price with her. Later, she checked the visitor statistics in the backstage of the store and found out that it was from a It came from an article on the NetEase blog, and this article only wrote a few words, and then there were a few pictures of jewelry, and the jewelry in these pictures happened to be the jewelry sold in her store. I believe you all I already understand why the store suddenly received so much traffic. The blogger bought jewelry in her Taobao store, and then showed off the jewelry she bought on her blog. She also said that the jewelry in this store is very cheap and beautiful, and then... By posting her store address, the blogger inadvertently gave her a free advertisement. When she saw this blog article, the click-through rate of the article had exceeded 2,000, and the total number of visits to the blogger's blog had exceeded 10 million. Looking at the click-through rate of every article in the blog, it was between 5,000 and above. From this, she knew that this person's blog was not an ordinary blog, which was the so-called "Internet celebrity" blog. Of course, this was not the same as Internet celebrities like Sister Furong, Sister Tianxian, and Brother Sharp. In the next few days, there were still no customers coming to buy jewelry. In those days, the daily shipment volume was more than ten times more than usual, which was far beyond her expectation. From this, she personally felt the huge power brought by "Internet celebrities", and she also began to think about how to promote through the blogs of these celebrities. Of course, it was not free promotion. This time, the free advertising was purely lucky.
She told me her entire idea and train of thought, and asked me to help analyze whether this method was feasible. In fact, her personal experience told her and me that this method was worth a try. The specific method we came up with after discussion is: find blogs with high traffic volume like this one by one, and then contact the bloggers. Since we are in the jewelry business, the celebrities we are looking for are usually girls born in the 80s and 90s. The blog mainly introduces Those with basic necessities, food, housing, and transportation, or those related to women or fashion, those whose blogs have more than one million visits, and whose blog posts have a click rate of more than a thousand times. Bloggers who consider these types of blogs are generally more avant-garde or non-mainstream. Some bloggers The blogger may not care about the advertising money, so we show great enthusiasm when advertising on their blog. We let the blogger put forward the specific requirements first, and we will try our best to satisfy them.
However, there are generally two types of cooperation: one is that the blog owner directly asks how much it will cost to publish a blog post with advertisements; the other is that you can use jewelry in exchange for advertisements. Are you a girl? There are a few people who don’t like this. Those who grow beautiful jewelry are very interested in these things. Moreover, since we produce the jewelry ourselves, the cost is very low, so this requirement is easier to meet. Of course, in the process of contacting bloggers, there are some who are very generous, and some who are inhumane. Some do not accept a penny, and some do not do anything even if they are given money. Therefore, this type of celebrity blogs, or non-mainstream blogs, are more individual and, in our opinion, more alternative.
A total of six celebrities were contacted. Through the real test of customers, the daily transaction volume of the online store increased nearly ten times than usual. She was so busy that she couldn't handle it. It can be seen that this method is very effective. Although the initial investment is quite high, the result is Customers are definitely not one-time customers. Many have become repeat customers of the online store through the "celebrity effect". Some customers have memorized the online store name or saved the online store address. It can be seen that the blog promotion of "Internet celebrities" is indeed very powerful.
OK, this promotion method, whether it is an enterprise or an individual, is especially suitable for individuals and companies with certain strength to give it a try. Don’t just talk about online promotion and just ask Baidu for bidding or send information in the QQ group. For online promotion, we have to spend the least amount of money to get the best promotion effect. To achieve this effect, we must use the kind of targeted promotion method that exploits every opportunity. The method should not be too rigid, but should be more humane and innovate more based on other people's methods, so that online promotion will be even better.
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