January 2010 - Present Psychology City (Psyjoy.Com) has begun to take shape
Webmaster Learning: In February 2010, Li Chen, the former webmaster of Psychology City, appointed me as the new webmaster and trained me. At this time, the real-name system was launched on the website. Here are the various tasks and changes in thinking I have done since taking over the position of webmaster.
Website positioning: 2009 is the year Psyjoy started. With the registration of more than 20,000 users, we can foresee the strong development potential of this website, or that the subject of psychology is attracting more and more attention. Many schools only offer general courses in psychology, or have no psychology major at all. It has become a trend and a need to make good use of online platforms to understand and apply psychological knowledge and make friends with psychologists. This is also the existence value of Psyjoy. At the same time, there are many people without higher education who also need psychological education. Psychology can help people live better lives. 2010 is a year of transformation for Psyjoy. While retaining the characteristics of psychological dating, the website will be upgraded to the Discuz-X program in the near future, integrating portal, forum, and SNS. March into the public and bring psychology into the homes of ordinary people!
Team building: I made a PPT from my previous customer service experience and held multiple staff trainings. Fan Dan is regarded as a key training target and is mainly responsible for customer service work and continues to improve user experience. The editorial department is mainly responsible for forum and group content updates and leading discussions on hot topics. At the same time, we have close contact with the core users of the website to form two-way cooperation online and offline.
Building a website system: First of all, if the real-name system is activated on the website, then this information and the corresponding operations and review methods need to be documented and published in the form of Psychology House forum posts and Psychology City Diaries, and corresponding BANNERs (advertising banners) must be placed. Prominent location on the website. In fact, improve the website points system. Through background settings, different user group levels and their corresponding rights (such as whether they have the right to create groups) are set according to the speed of upgrading existing user points. Optimize the calculation method of bonus points and user group upgrade rules. Provide corresponding explanation and emphasis on the website filtering function.
Promotion: ① Develop Baidu Know Questions and Answers templates based on the needs of Psychology City target groups ② Establish main portal blogs, write articles based on current hot topics and publish them on blogs and post bars ③ Try to create Baidu Encyclopedia and Interactive Encyclopedia entries for Psychology City ④ Psychology Postgraduate Entrance Examination QQ Mass Invitation Advertisement ⑤Exchange Friendly Links
Website beautification: ① Add user-defined templates ② Change the navigation bar section ③ Make BANNER to cater to different themes ④ Update the website background image ⑤ Beautify the group's logo image.
Brand building: We need to increase the influence of the website and strengthen the construction of resources within the website to create reasons for members to retain them! This resource can be relatively dead information or live connections. Or is it the same idea as before, understand the current situation - clearly understand the needs - what resources are available to meet them? At this time, my positioning of the website is to focus on the growth of psychology people, and the customer group is the entire psychology people, including psychology undergraduates, psychology students Test people, psychology enthusiasts, psychology graduate students, and psychology practitioners. We need someone to tell us, what is the overall growth trend of psychology careers? Combined with my own interview experience and the talents in this field in our forum, this initiative was quickly implemented and received widespread praise.
System failure: First of all, I will regularly back up Psychology City data from the background to avoid data loss; secondly, when the website cannot be opened, I will log in to Yanhuang Shengshi (our server provider) as soon as possible to seek solutions to the problem; finally, in After each system failure, I will send a notice to restore access, then clearly explain the cause of the failure (attributed to the outside world), apologize, and ask for understanding - public relations handling.
Application updates: Compared with forums, one feature of SNS is that it has a third-party application platform. Take the synchronization assistant as an example. The synchronization assistant can be used to move your blog content from other places to Psychology City. In other words, we can collect other people's blogs to our own website, which makes up for the content of our website. The disadvantage of insufficient updates. A good application can play a very good role in attracting users if used properly.
Work summary:
Regarding learning: Throughout this whole year, what I feel most deeply is that I must always learn, summarize and reflect.
First of all, go to major webmaster websites to learn a series of knowledge such as website construction, promotion, and operation. In layman's terms, it means to have something in your stomach. This will be helpful for future work and training. This is a necessary condition for being a webmaster. And when people have more knowledge, their minds will open up. Only when their minds are open can they think creatively and come up with something unique.
Secondly, you must understand your own website technical procedures. What system functions does your website have? How to use them to maximize their effectiveness? When looking at a technical program website like yours, can we learn from their good uses? For example, layout design, such as plug-in applications.
Then, go to major psychology websites to learn about the positioning of the website starting from [About Us]. Then we can learn its column classification, analyze the business type and operational characteristics of the website, conduct a rough sorting, and then select a good user atmosphere. Or we can carefully sort out a website with very rich resources. We can start from the history of the development of this website, pinpoint the turning point of its change, analyze the reasons, and then think about whether we can learn from it and propose a better plan. The website’s PR value and Aleax ranking also serve as a reference. When studying, you should do a detailed classification, which will also facilitate the collection of corresponding information in the future.
Finally, go to other related industry websites or large portal websites to learn more, and learn from mature industry websites, especially their management experience, institutional systems, and overall planning. These are all based on practice and worth reference.
About the team:
Building a website is definitely not a one-person battle, it requires the support of a team!
Persuade & Motivate
The work of team building this semester went extremely smoothly. The summary of the experience is as follows:
1. As a persuader, you need to have a certain understanding of your target audience, fully understand their preferences, personality traits, and career plans, arrange suitable things for her to do, and make her fully aware of the impact of doing this on her personally. , significance to society, and he can do it well.
2. When speaking, we must be thoroughly familiar with our organizational goals and put forward a vision, which is a macro goal.
3. Allocate tasks appropriately according to the difficulty of the task and each member's familiarity with the website. It is best that the task requires a little effort to achieve, but it is not out of reach. During this process, the leader should always express concern for the task, give positive feedback, ask about any difficulties encountered, and inform the other party what resources we can provide you to solve this difficulty. It is recommended that when dealing with novices, assign a very specific task and describe the specific operation method.
4. Communication must be in place. This communication refers to the effective transmission of information between two parties. After explaining the task, you can ask the other party to repeat what he said; if the other party puts forward an idea, you can explain it in your own words, which can reduce the occurrence of ambiguity.
5. If a member wants to quit midway, don't force it, but you can figure out the reason why the other person left. Is it because of the work itself? Or is it because our incentives are not enough?
Appendix: Requirements for perfect customer service
1. Communicate frequently by leaving comments and comments
★Writing a few short logs every day, or forwarding some articles and pictures that are in line with the interests of users on the site are all must-do homework for customer service.
★Evaluate the blogs and pictures posted by other users, or go to the user's space to leave messages and say hello.
2. Share great content
★Common sharing content includes users, shared logs, shared photos/albums, etc.
★It should be noted that when sharing, you should also write some introduction. In addition to trying not to use one word in the introduction, the content of the introduction should not be too much. It is enough to briefly describe the content to be shared.
3. Play more good apps on the site
★For the applications recommended by the site, customer service staff should always play with them
★For applications with rankings, they must be able to rank at the top at least in the initial stage.
★For some technical or difficult applications, customer service is required to summarize the experience and be able to share the experience with other users or discuss it together.
4. Often do activities during festivals
★On Singles' Day, you can organize single netizens on the site to post photos. ★List members who have birthdays in recent days, and you can organize users on the site to send blessings to these members.
Commonly used methods of commenting and leaving messages are as follows:
•Praise: Try to reduce the one-word comments like like, good, and like as much as possible; never be stingy with your praise. What users desire when posting content is the attention and recognition of their friends. We don’t need much to publish a compliment. time, but meets the needs of users in the simplest way.
•Care: When a user encounters a problem or is in a bad mood, and hopes that someone will listen and care, if we can provide care as soon as possible, it can bring a great sense of belonging to the user. Increase website stickiness.
•Ask questions: This method can effectively generate continuous interaction. As long as the questions are appropriate, users will be happy to answer your questions. In addition to generating further communication, other users may also participate in the discussion after seeing the questions. Come in. For example: when you see a user uploading a photo of a trip, you can ask: "Is this a photo of a trip to XX? I have always wanted to go, so what's the point? Let me introduce it to you." "A lot of topics can be derived from this.
•Emoticons: There are many times when using emoticons in conjunction with text can have a strengthening effect. There are also some contexts that are not suitable for expression in words, and expressions can also be used instead.
In short, you must be patient, tolerant, empathetic, and responsible!
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