To be a good commercial website, in fact, to a large extent is to provide a good user experience. From a website perspective, a website with a good user experience will bring a high order conversion rate, which is exactly what a commercial website should do. The value lies in that with the rapid development of e-commerce, for merchants, how to convert browsers into consumers and increase sales is the key. For consumers, which website is safer and the content introduction is more Comprehensive, good product quality is the most important thing, and to achieve this, a good user page experience must be achieved for consumers. Below we will summarize how to improve the user experience for a few days and learn with everyone.
1: Improve website loading speed and stability
No consumer is willing to spend several minutes waiting for a web page to open. We should control the web page to be fully opened within 10 seconds. If it exceeds 20 seconds or more, the viewer will not hesitate to close the browser. You can think of it. As we know, a slow website will lose most of its potential customers. Of course, if the website cannot be opened, not to mention, 100% of potential customers will be lost.
2: The website design must be reasonable, preferably with clear columns and concise processes.
A good design can greatly improve the viewer's goodwill and trust in the website's products. Only when the user has a good impression and interest, can they continue to browse the website, continue to search for products, and then consult, and finally achieve the goal. For consumer orders, let’s take a look at a few points that need to be noted in a good design.
1. The column content layout of the website should be clear and the catalog should be complete so that users can quickly and accurately find products.
2. Different color combinations should be adopted for different products. For example, female products use pink as the main color, and digital products can use black and white or blue as the main color.
3. The pictures and text must be clear. The product pictures must be super clear and large, and the description of the product text must be professional and of course easy to understand.
Three: We must pay attention to the customer service system
It is the same in any industry. Customer service is always the basis for the survival of commercial websites. For commercial websites, we must not only do a good job before sales, but also must have a clear service system for service issues after users purchase. Nowadays, the vast majority of commercial websites lack after-sales service systems, so in the long-term competition, merchants with good after-sales service systems and strength will definitely be eliminated.
Four: Gradually develop towards brand websites
At present, the biggest confusion about e-commerce websites is the credit issue. In China, this problem is even more obvious. To solve this problem, of course there are many efforts to be made, but a branded website will make you ahead in the competition. For example, if we want to buy electrical appliances, we will think of JD.com, and if we want to buy books, we will think of Dangdang. This is where the value of the brand lies.
Five: Completeness and professionalism of website functions
What people hope for most when shopping is to have clear information prompts and help information at every step of the operation. Then for every order, various information can be queried, such as products, delivery status, etc., in These functions must be concise and clear so that users can get started as quickly as possible. Imagine if it takes a few minutes to register on a website, then who will continue shopping.
It is best to provide a communication area for consumers to discuss shopping experiences, usage experiences, etc. Online shoppers increasingly like to check other people's evaluations of products before making purchase decisions. Providing users with a platform for sharing and communication can not only increase the authenticity of the product, but also reflect the sincerity of the website.
Six: Provide more personalized and humanized services
Today, the sales of any product are very intense. How can I have what others have and what others don’t have? This is to provide more personalized and humanized services. For example, we provide free greeting card services during holidays and so on.
The above are just some of the experiences we have summarized in operating commercial websites. We hope they can be helpful to everyone.
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Author yoyo's personal space