Most of the people reading this article are webmasters and Internet people, so I won’t go into details about what group buying is. However, it is not ruled out that any hospital director may accidentally read this article. If you do not understand anything, you can consult Baidu or me.
Which hospitals have already done group buying?
I dare not say that the existing network marketing methods have been used to perfection in the medical industry, but the pursuit of new marketing methods is indeed an urgent matter for hospital network marketing. I think no one is willing to use old cold weapons in the modern medical industry. Fighting in a technological war.
Okay, without further ado, let’s collect some information and see which hospitals have secretly used high technology to fight against us!
1. Suzhou Smile Dental Clinic group buying platform: Lashou.com Group buying time: 2011-01-08 Number of group buying: 400
2. Group buying platform of the Stomatological Hospital Affiliated to Chongqing Medical University: Tencent Dayu.com Group buying time: 2011-02-12 Group buying number: -----
3. Nanchang Purui Eye Hospital Group Buying Platform: LaShou.com Group Buying Time: 2010-11-14 Number of Group Buyers: 248
4. Shenzhen Far East Women’s and Children’s Hospital Group Buying Platform: Cheap Group Buying Time: 2010-10-18 Number of Group Buyers: 56
5. Suzhou Renren Dental Hospital Group Buying Platform: Tuanbao.com Group Buying Time: 2011-01-25 Number of Group Buyers: 279
...Please include more hospitals omitted here, and it is strongly recommended that group purchasing platforms provide simple search functions.
Benefits of hospital group buying
I think all colleagues have already had an idea after reading this. There are too many hospitals that have been omitted from the six points above. If in your city, your competitors have already launched group buying marketing, and after enjoying the benefits, they continue to carry out it over and over again. With the development of various departments, you are still working hard every day to manage word-of-mouth and promotion. This is not a cup of tea. Is Gu a magic horse?
Everyone already knows the benefits:
1. Word of mouth: The life of the hospital, spontaneous promotion and publicity by those who participate in group purchases.
2. Free promotion platform: Compared with the high advertising costs of other platforms, this fashionable, free, and highly publicized group buying platform is so attractive. You are already attracted, right?
3. Real-time consultation volume: Most hospitals’ group buying activities do not make any money, or they only make money by losing money. However, you have to believe that you can also make a profit.
Points to note when group buying in hospitals
If you only talk about good things but not bad things, you are definitely trying to harm people, harm patients, harm the hospital, and harm your own job.
1. Treat illnesses and save lives: Life is not a piece of cake. Even if you are a cosmetic surgeon and her face is not very beautiful, you must not ruin someone else’s face.
2. Perfect details: Every patient who participates in hospital group buying has to go through a fierce psychological struggle. At this time, you must not cut a knife into their fragile hearts. In that way, they They will remember you forever and tell their relatives, colleagues, friends, clients, lovers, and strangers on the roadside. On the contrary, I imagine they will do the same.
3. Face disputes sincerely: If a dispute arises, it means that you have not understood the meaning of group buying before the group buying activity. What you can do at this time is to do everything you can to make up for your mistakes. You must absolutely trust the group buying people. Awareness of safeguarding rights, otherwise the consequences will be disastrous.
Diseases suitable for group purchasing
This is a very good question, haha. There are general hospitals, specialized hospitals, outpatient clinics, common diseases, difficult and complicated diseases, and unspeakable hidden diseases. It is so complicated that our hospitals and departments simply cannot do group purchasing!
Let’s first review the benefits of participating in group buying: 1. Word-of-mouth; 2. Free platform; 3. Instant consultation volume. alright.
1. Oral and cosmetology: People nowadays are becoming more and more fond of beauty.
2. Easy to get sick: You don’t want to stay together for a year, right?
3. Low incidence: Maybe he has relatives, friends, colleagues, clients, and lovers who have this disease.
4. Buy a medical ticket: Who can guarantee that they will never have a cold, fever or runny nose? Taking advantage of today's discount, get a medical voucher first and then go out with peace of mind!
5. The unspeakable secret: You are usually too embarrassed to speak, but today I will deliver the discount to your door, and I guarantee that no one will recognize you.
6. Abortion: Can group purchase be done for abortion? The fact is that someone has already joined the group.
Group buying people
As the saying goes, knowing yourself and the enemy is the best thing to do, and prescribing the right medicine is what a doctor should do.
1. White-collar workers: Most of them are women, you understand.
2. IT: Group buying is done by those boys! There are a lot of prostate diseases!
3. Students: They are fashionable and have poor spending power, so group buying is particularly attractive to them.
Group buying website platform
1. Third-party station
I won’t list the platform names one by one. What I want to say is that the advantages of third-party platforms are: authoritativeness, high dissemination, and large crowd base. Use a third-party platform to save time, effort and worry.
2. The hospital independently develops a group purchasing website platform
Let me tell you some unfortunate news first. Someone has already done this, although he didn't do it very well. Building a local health group purchasing platform has strong autonomy, but of course its shortcomings are also obvious.
A few years ago, I discussed the issue of hospital group buying with several local group buying websites. Take health examination as an example. If my hospital is willing to do a physical examination for 0 yuan, the group buying website is also willing to accept the price of 0 yuan, that is, Earn money, this free advertising is much better than spending money on advertising everywhere during holidays. If you consider the cost of physical examination, you can charge a nominal fee of 10 yuan, 20 yuan, 30 yuan, etc. By saying this, I hope to give everyone the confidence to do hospital group buying. Those large group buying websites are not out of reach, and they also need us to diversify their products.
If the person in charge of the marketing department of the group buying website reads this article, you can take the initiative to contact our medical institutions, and you will receive unexpected goods.
OK, this article is almost over, it’s late at night. The last thing I want to say is that although the above content is not a whim of imagination, it cannot be directly used as a reference template for hospital group purchasing. The specific implementation requires your own consideration.
The article was first published on Hospital Internet Marketing, original address: http://www.yiyuan.im/archives/5.html Author: Liu Shaohui.
Thanks to Liu Shaohui for his contribution