After the website ranking and traffic are improved and stabilized, it cannot be said that it is done. SEO is a fruitless process. Some websites no longer continue to do SEO, and their rankings can be stable for a long time, while some websites will retreat if they do not advance. Stopping optimization is likely to lead to a gradual decline in rankings and traffic.
There are many reasons for the decline in rankings. First, the continuous improvement of search engine algorithms.
Google makes hundreds of small algorithm changes every year, averaging more than one per day. Baidu also changes almost every week. SEO techniques that worked before may no longer be effective now. Where no one paid attention before, search engines may quietly increase their weight in the algorithm. For example, four or five years ago, the number of external links was the most important. Later, it gradually changed to quality. Later, anchor text became more and more important. Recently, the weight of anchor text seems to have declined. The same is true for on-page optimization. In the past, the weight of H1 text was relatively high, but it has declined in the past two years, and the weight of image ALT text has increased. These small changes will cause fluctuations in website rankings and traffic. SEO personnel must accumulate over a long period of time, pay attention to changes in search engine algorithms, and make improvements to the website when necessary.
Secondly, competitors are also constantly improving
Any field of commercial value will have multiple competitors. Your website will stop optimizing when it ranks high, but your competitors will not be idle. They are studying your website, constantly modifying it, and adding external links. If you don't advance, you will retreat. SEO personnel must always pay attention to the trends of competitors and stay ahead.
User search habits also often change over time
A few years ago, search users had no experience and preferred to search for shorter words. Now most netizens know that searching for long words or even sentences can get more accurate results, and the average search word length is growing steadily.
Certain industries have also experienced ups and downs in their attention
For example, the number of people searching for the word "SEO" has been steadily increasing in recent years. Words such as "website design", which are also related to websites, have not improved or are even declining. SEO personnel must pay attention to changes in user habits and social focus, think about whether the website needs to add new content, and capture new social hot spots.
The entire Internet is changing every moment
New websites come out every day, and websites close or even disappear completely. The external links made in the past may disappear because the other party's website, or the page is pushed to a deeper internal page, so that it is no longer included or the weight is reduced.
SEO personnel cannot control the changes on the entire Internet. They can only start from their own website and continue to make it bigger and stronger in order to remain invincible.
Please indicate that the original article was reprinted from the Guangzhou website construction product super blog, the address of this article: http://www.cspinchao.com/seo/seo-strategy.html
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